(and other large products) At one point in my life I considered being a furniture maker. I had the woodworking bug. I read books and magazines on the subject. I built really, really bad tables with drawers that didn’t work quite right — all of the things we do when we first start a new [...]
…but it is a part of our identity. I got my first job in this business because the photographer that hired me didn’t understand the concepts behind digital imaging. He knew f/stops and shutter speeds and watt/seconds like the back of his hand. He could estimate flash exposure (without a meter) within half a stop, [...]
As we move towards the coming new year many of us are beginning to implement a new marketing plan. Also, as the holiday season comes to a close many of our thoughts are on giving. Cause marketing is an opportunity to combine the two. For those unfamiliar with the term, cause marketing is a form [...]
I don’t know about you, but I didn’t get into photography because I love business management. The whole idea of pouring over spreadsheets and sales reports really is one of my least favorite activities associated with running the business. But this is a business, and we do what we must. One thing I’ve been able [...]
Even in this world of online meetings, websites and blogs we need a printed portfolio book to show prospects. I’m in the process of re-doing my books so I’ve been researching this pretty heavily. The format and styling of your book will depend greatly on who you’re marketing to as well as your own personal [...]
One thing that many buyers of commercial photography like to see are behind the scenes videos of a shoot. It allows them to get a sense of how you like to work and what kind of shoot you might run if they were to hire you. Even for photographers working in the retail and personal [...]
Like many in this industry, I started as an assistant to other photographers. One cold and wet afternoon while cleaning the cases of one of my clients I came across a curious set of plastic laminated cards with the word “Sundicator” printed on them. Being the complete geek that I was (am,) I recognized the [...]
In order to be successful in this business you need a lot of tools at your disposal. I mean not only physical tools like gear and software, but also intangible tools like a positive attitude and a penchant for keeping clients happy. Also, the ability to keep clients in awe of you is always a [...]
From your iPhone? Well maybe not perfect, but certainly better than what you’re able to do with the stock camera. Last week I reviewed the Best Camera app and one of my complaints about the preset filters was the fact that the user can not edit those filters. The Perfect Photo app does [...]
…is the one that’s with you. Or so says commercial photographer Chase Jarvis and his merry band of programmers. The Best Camera is primarily an iPhone app that allows users to enhance and share photos shot with their phone, right on their phone. Now those of you with an iPhone know that it’s camera is [...]
