I’ve got a show coming up soon (a two-person show, I’ll be showing a new set of dune abstracts), so for the last week or so I’ve been spending a fair amount of time on marketing the show. I’ve sent out an email to my on-line mailing list, updated my web site and my Facebook fan page, and so on. It would be just so easy to stick with electronic marketing, but I think in this case that would be a mistake. Even in this modern age, there’s a place for the postcard.
Designing a simple postcard isn’t that difficult if you have moderate graphic design and Photoshop skills. For announcements of photographic exhibitions, the front of the card should contain one or two eye-catching images and your name, it should also suggest that the card is about an exhibition and not waste ink on a whole lot more. Save most of the time/place details for the back, the more “real estate” on a small card you give to your own work, the more it will attract the notice of your customers. What goes on the back of your card– which is heavily constrained by US postal regulations– all of the major postcard vendors provide templates so you know what areas you need to leave blank, and so on. [Read more...]