This is not your typical article on using Pinterest.

I wrote this for one reason and one reason only.  Why photographers should be using Pinterest.  Not how…but why.

Before I get into it, I want you to think about why photographers are using Facebook or Twitter.  Why are photographers using Google Plus, Flickr or 500px?

If your answer is “to network with other photographers.” – great.  But if your answer is “to network with other photographers AND to interact with clients and potential clients.” then you hit the nail on the head.

So now that we’re on the same page, I want you to think about by photographers should be using Pinterest.

To help guide you in the right direction, I thought it would be good to share some demographics on Pinterest.  These statistics were taken from an Infographic titled, Very Pinteresting.

• Almost 70% of Pinterest users are women
• The annual household income of Pinterest users is $100,000
• 50% of Pinterest users have children
• Almost 30% of Pinterest users are between 25 and 34 years old

So think about it…

If the bulk of Pinterest users are women around the age that people typically get married, then shouldn’t you be engaging with potential wedding photography clients?

How about the amount of women with children on Pinterest?  Shouldn’t you be engaging with potential baby photography clients?

So the number one, most important, reason to use Pinterest is that your clients and potential clients are there – so join them.

Are you already using Pinterest?  Comment below with a link to your Pinterest page and tell us how you’re using it to engage with clients.

Thanks for reading,

Scott