What Are Local Citations? How To Gain Reviews For Local Citations

Local citations is a term used to describe signals on local listings showing that a business is legitimate and trustworthy.

local-citations

As you can see in the screenshot, the local results when searching for a photographer in Dallas, Texas brings shows the following three photographers. first.  The first of which contains no reviews, but is linked to a Google Plus Local business page.  The second photographer has three reviews and the third has seven reviews and five stars.

The star rating and the review count are considered local citations.

When a potential customer sees reviews he/she will be more likely to click on the search result and visit the photographer’s website.

So how do you get more citations?

If you ever received an email from a customer that contains a nice testimonial, reply with a request for the person to copy/paste that testimonial in a review at your local listings.  Provide the customer with full instructions on how to do it.

I know it is time consuming to write up a tutorial for each site, but it’s worth the effort.

If you can clearly guide your customers through the review process then you’re more likely to get the reviews posted.  Include text, screenshots and even a video tutorial if you think it will help your customers.

Where do you need citations?

There are many places where you can have your business listed and gather reviews.  Here are a few of them that I highly recommend focusing on.

  • Google Plus Local
  • Facebook Business Page
  • Yelp
  • Foursquare
  • Bing Local Listing

Where else?

Once you have those local listings set up and citations posted then start thinking about the smaller local listings like niche websites that get less search traffic than others.  If you’re a wedding photographer then wedding sites are great for getting listed.  Not all allow for reviews, but getting features on a wedding

Thanks for reading and good luck,

Scott

Canon EOS 7D Digital SLR Review: Field Test Report

Jack Neubart discovers that this 18 MP single-digit “D” series APS-C EOS camera is indeed a chip off the old block-and then some.

The 7D is shown here with built-in flash ready for action, with EF-S 15-85mm lens attached. I hadn't worked with this lens, but the camera itself should be a model for future EOS designs. Canon photo.

Canon EOS 7D-front. The 7D is shown here with built-in flash ready for action, with EF-S 15-85mm lens attached. I hadn't worked with this lens, but the camera itself should be a model for future EOS designs. Canon photo.



I was all set to begin this review with a diatribe about all the negatives pertaining to movie shooting and Live View, but then thought better of it and opted to take the journey into 7D-dom with a positive foot forward.

When you look at the real meat and potatoes inside this machine, you’ll discover, as I did, that when you peel back the movie capture veneer, the Canon EOS 7D is a very capable DSLR. That’s especially true when it comes to capturing breaking action, owing to a highly responsive, albeit not flawless, AF system coupled with an even more responsive shutter release. There-I took the high road. Too bad Bob Hope isn’t around to do the movie version: “The 7D Road to Bali, the Musical.“ I could even write the music and lyrics. [Read more…]

Pentax K-x Digital SLR Review: Field Test Report

Jack Neubart gets a taste of a sweet compact 12.4 MP CMOS APS-C DSLR with a suite of features.

Pentax K-x body, white version. Photo courtesy of Pentax.

Pentax K-x body, white version. Photo courtesy of Pentax.



I approach each new camera with a degree of skepticism. Unlike many out there, I’m not as easily swayed by all the media hype and promotional gobbledygook. I’m from Brooklyn and we need to see that something actually works. So when the Pentax K-x arrived, I looked at it, pleased that they sent me the “white” version, only because it reminded me of the Imperial Storm Troopers from Star Wars (would have been a great fit). I unpacked everything, mated the lens to the K-x body, installed the lithium batteries that came in the box, then added my own SDHC card-none included (also takes standard SD-but why hamper the machine out of the gate!). And I started to play with it.

Hmm, not bad, I thought. But let’s see how it performs in the real world. So, intrepid explorer that I am, I ventured outside. It may not be a tropical rain forest, but it is an urban jungle out there rife with photographic opportunities. [Read more…]

Alien Skin Software’s Photoshop Plug-ins

A wide range of add-ons to help you create sometimes startling, sometimes pretentious images.

Original. I made this f/4.5 exposure of these columbine blossoms with a Nikon D300 and Nikon 10-24mm lens (at 24mm), by available light. Breezy conditions dictated a fast shutter speed (1/500) and the shade mandated a high ISO (1600). Follow this image through its various iterations brought about though the use of Alien Skin Software's plug-ins. Photo  ©2009 Jack Neubart. All rights reserved.

Original. I made this f/4.5 exposure of these columbine blossoms with a Nikon D300 and Nikon 10-24mm lens (at 24mm), by available light. Breezy conditions dictated a fast shutter speed (1/500) and the shade mandated a high ISO (1600). Follow this image through its various iterations brought about though the use of Alien Skin Software's plug-ins. Photo ©2009 Jack Neubart. All rights reserved.

I’ve worked with Alien Skin Software plug-ins for years. As with other plug-ins, I at times became so enchanted by them that I lost sight of the original image or my purpose in using the plug-in. And once I realized that I was allowing myself to be swept up in this mania of adding effects just for the sake of doing so, without rhyme or reason, I pulled back and placed some restraints on myself– actually, it’s an ongoing process. [Read more…]

Comparison Review of Full-Frame Digital SLRs: Canon EOS 5D Mk II vs. Nikon D700 vs. Sony a900

Field Test Report

As discussed in my previous Q &A item about the pro’s and con’s of large sensors, an increasing number of DSLRs employ a full-frame 24x36mm chip. Some of those cameras are very expensive ($7000+) but three models fall into the “relatively affordable” category. I tested this trio often using large, premium-grade zooms optimized for 24x36mm chips. Because the cameras became available at various times, I was unable to do side-by-side testing. For the sake of consistency however, I did return to a couple of scenes in similar lighting and made some comparable images.

threecameras2

[Read more…]