Determining Pricing
One process that plagues many photographers is setting pricing. Whether you’re just starting out or re-evaluating your business, having a deliberate process for determining your pricing is key. One of the common complaints among photo buyers, whether they’re professional art buyers or consumers, is that pricing seems to simply be arbitrary. To a certain extent they’re correct, but being able to justify how you’ve arrived at your pricing goes a long way towards blunting some of that criticism. (more…)