How JPEGmini Can Supercharge Your Photography Website

JPEGmini is a photo optimization technology that reduces the file size of JPEG photos by up to 5X, while preserving the resolution and quality of the original photos.

With JPEGmini you can upload your photos faster to your website. This will also help with the loading speed of your website, and with your search engine optimization.  It can even reduce your storage and bandwidth costs.

jpegmini-compression

Bascially, JPEGmini really does put your photo on a diet, and in turn can supercharge your photography website.

JPEGmini comes in three versions:

  • JPEGmini Lite – Limited to 20 images a day and up to 5x performance improvement with compression.
  • JPEGmini – No limit to how many images per day and up to a 28 megapixel image.
  • JPEGmini Pro – Best compression quality and performance with about 8x compression,  up to 50 megapixel images and an included Adobe Lightroom plugin.

Check out this video to see how professional printers can barely see a difference between a full resolution JPG and a compressed version using JPEGmini.

From our testing we are seeing similar results to what JPEGmini advertises their products at.  Huge file size reduction with minimal to no artifacts and image quality loss.

Now, that doesn’t mean I will go the extent that they did in the video, where I’d print from JPEGmini files.  However, I have full confidence in its ability to help your website.

The kicker to the Pro version of the software is that it can handle large images from medium format cameras too.  Literally any JPG file up to 50 megapixels.  So that’s nearly all cameras currently on the market.  Very few are over 50 megapixels.  In addition, the Pro version compresses up to 8 times versus the 5 times that the regular and lite versions can do.

It’s also worth mentioning that the Adobe Lightroom integration is flawless and seamless.  It’s so smooth that you don’t even know it’s running.  I have an expert preset I created for sharing photos on social media, as well as one of for photos being uploaded to my website.

jpegmini-pro-lightoom

I edited those presets and added the JPEGmini module.  When an image file is exported from Lightroom using the module you don’t even see JPEGmini’s software open.  It compresses in the background.  That’s what I mean by seamless.

photocrati-jpegmini-proSo with that all said, I encourage you to test out JPEGmini lite, which is free.  You get up to 20 images allowed each day.  That’s a lot for general use.

JPEGmini is also available for Windows, so Windows users please check it out too.

If you enjoy JPEGmini and want a chance to win a free license of JPEGmini Pro to use in your photography workflow, then enter our JPEGmini Pro Giveaway here.

Use Google’s Keyword Planner for Content & Product Ideas

Google dropped their Keyword Tool in favor of their new Keyword Planner Tool.

The advantage of the new tool is the ability to gather content ideas.

keyword-planner

Visit the new tool and choose your method of keyword research.  For this example I picked the first option.  I then entered “wedding photography” and then clicked Get Ideas

keyword-tool-wedding-photography

As you can see, many results popped into the window.  I selected the first group of results and found 26 content and product ideas inside.

keyword-planner-results

As you can see, there are many people searching for “wedding photography checklist” and “beach wedding photography”, however even more people are searching for “wedding photography prices”.

From this list and the many others that were provided, a photographer can find new content to write about, products to create, and keywords to optimize their pages for.

So head over to the new Google Keyword Planner Tool and give it a try.

Scott

Bonus Video

Use Internal Linking For Engagement & SEO

internal-linking

The Photographers SEO Book covers link building and internal linking, but we thought that it was important to show how simple it was to implement.

Internal linking is when you link from one page or post on your site, to another.

WordPress makes it extremely easy to link internally.

Here is how to do it:

  1. Highlight the anchor text that you want the link attached to
  2. Click the link button in the top row of graphic buttons
  3. If Or link to existing content is not expanded, click the arrow to expand.
    photocrati-internal-linking
  4. Scroll to browse, or do a search from within the Or link to existing content section.
    photocrati-linking
  5. Click your post or page that you want to use as a link
  6. Click the Add Link button.

It is important to remember that when linking internally, you do not want to open the link in a new window.

Make sure that is unchecked.

For a great summary of internal linking, we recommend reading the article, 5 Reasons To Improve Your Internal Linking Today.

Thanks for reading,

Scott

See How You’re Doing With Long Tail Keywords

long-tail-keywords-photographer

On the Photographers SEO blog, we published a new article on using a Google Analystics custom report of long tail keywords in order to find new topics to write about.

While the article talks about how you can use the report for finding new topics to write about, the report has an addition benefit.

The custom report is designed to show you the highest traffic form long tail keywords.  It gives you the ability to break down the keywords to see what pages are receiving the traffic, and also what is converting (if you are using Google Analytics goal or eCommerce tracking)

So why is that useful?

Take a look at the screenshot.  You’ll notice that one of the long tail keywords converts better than others.  That means that I should should be writing more about the topic.  Cool, right?

long-tail-keyword-conversion

So head over to the article on the Photographers SEO blog, read the article and download the report.

Then come back here and tell us about any interesting findings that you discovered.

Thanks for reading,

Scott

Four Reasons You Should Pay More Attention to Your Conversion Rates

This is the first in a coming series of blog posts on website conversion rates. This posts explains what conversion rates are and why you should work on improving yours. Subsequent posts will outline how to track conversion rates and strategies for improving conversion rates.

If you haven’t thought about conversion rates before, the term probably invokes either boring “business stuff” or foreign “tech stuff” or both. Photocrati is a web-based business, so conversion rates are very important to us. But we know most photographers using our theme have rarely if ever focused sustained attention on their own conversion rates.

In this post, I want to encourage you to think a lot harder about your website’s conversion rates. This is especially true if you are a photographer looking to increase your income from sales of images and photographic services. But even if you are just an enthusiast just looking to build a following and get attention for your photography, conversion rates are important. Consider the following:

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TRAFFIC X CONVERSION RATE = RESULTS
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You might define results as number of images sold, number of clients, number of blog or Twitter followers, advertising revenue from your site, blog comments, or just about anything else. Regardless, you have two ways of getting more of the results you want: get more traffic to your site or get more of that traffic to do what you want it to do.

You can get more traffic through advertising, Google AdWords, social media, SEO, or a range of other methods. Most photographers who begin to pay attention to their web presence or the web aspects of their business focus their attention here: traffic. They generally invest in SEO, Google Adwords, or some other form of advertising.

Your conversion rate, by contrast, is the percentage of visitors to your site that do what you want them to do. For example, what percentage of visitors hire you to provide photographic services? What percentages of visitors to your blog follow your RSS feed or become Twitter followers?

The important point I want to make in this post is this:

For almost all website owners, focusing on CONVERSION RATES is a much faster, more direct, and more effective way to increase sales or other results than focusing on traffic.

Why?

1) First, most websites have dismal conversion rates. Average conversion rates, even for well-crafted sites with outstanding offerings, average between 1-5%. For the average photography site that hasen’t focused on conversion rates before, the conversion rate is almost certainly below .5%. That means 199 out of every 200 visitors who come to your site just leave without doing anything.

2) Second, because conversion rates are so low, small changes produce disproportionately large results. If you increase your conversion rate from .5% to 1%, you’ve doubled your results (i.e., sales). If you increase your conversion rate from .3% to 2%, you’ve multiplied your results (sales) by a factor of six. It is much easier to multiply your conversion than to multiply your traffic.

3) Third, you have more direct control over your conversion rates. Your conversion rate is a function of your product quality, talent, website design, and web copy (writing). Unlike your SEO results, you can control all of these factors directly and immediately.

4) Fourth, when you increase your conversion rate, it multiplies the effects of your SEO or advertising efforts. Let’s say you spend three months on SEO, dramatically improve your rankings, and increase your targeted traffic from 500 visitors per month to 5,000 visitors per month, a factor of ten. If your conversion rate is .3%, your sales will increase from 1.5 to 15. If your conversion rate is 2%, your sales will increase from 10 to 100. That’s 100 sales versus 15 sales from the same level of traffic.

I’ve used sales in many of these examples, but again the same principles apply if you are trying to increase your following, comments, or anythings else. So look at your site and your own recent traffic statistics. What do you want people to do when they come to your website, and are they doing it now?

Be sure to look for our upcoming post on specific action steps you can take to boost conversion rates.