500 SEO Tips Book and eBook

A new book and eBook has been self-published by Silvia O’Dwyer over at Amazon.

The book, 500 SEO Tips: Essential Strategies To Bulldoze Through Google’s Rankings, Increase Traffic and Go Viral, contains 500 easy to digest yet extremely actionable SEO strategies, tips, tricks, tools and hacks that you can use right now.

Silvia also asked some of the most notable experts in SEO, and a few industry leaders to give their thoughts on the best SEO tips they’ve ever come across.  We are happy to share that Scott is among that mix!

So with that, we encourage everyone to pick up a copy of the paperback or Kindle eBook and learn more about SEO today.

Is it a coincidence that we’re posting this on Scott’s birthday?

How To Use Google’s Search Analytics in Webmaster Tools

google-search-analytics-webmaster-toolsGoogle recently updated their Webmaster Tools with a new feature called Search Analytics.

Basically the new feature (currently in beta) allows you to see how your content is ranking based on search keywords. From there you can drill down into various search formats like web versus images, or by location or time frame and so on.

The actually results are displayed by the search query, and filtered by:

  • Click count
  • Click through rate
  • Impressions
  • Rank position

I explored the new search analytics features to show you how useful it is for your website.

Now please head over to your Webmaster Tools area and check out Search Analytics.

Then begin optimizing your content even better based on your findings.

How JPEGmini Can Supercharge Your Photography Website

JPEGmini is a photo optimization technology that reduces the file size of JPEG photos by up to 5X, while preserving the resolution and quality of the original photos.

With JPEGmini you can upload your photos faster to your website. This will also help with the loading speed of your website, and with your search engine optimization.  It can even reduce your storage and bandwidth costs.


Bascially, JPEGmini really does put your photo on a diet, and in turn can supercharge your photography website.

JPEGmini comes in three versions:

  • JPEGmini Lite – Limited to 20 images a day and up to 5x performance improvement with compression.
  • JPEGmini – No limit to how many images per day and up to a 28 megapixel image.
  • JPEGmini Pro – Best compression quality and performance with about 8x compression,  up to 50 megapixel images and an included Adobe Lightroom plugin.

Check out this video to see how professional printers can barely see a difference between a full resolution JPG and a compressed version using JPEGmini.

From our testing we are seeing similar results to what JPEGmini advertises their products at.  Huge file size reduction with minimal to no artifacts and image quality loss.

Now, that doesn’t mean I will go the extent that they did in the video, where I’d print from JPEGmini files.  However, I have full confidence in its ability to help your website.

The kicker to the Pro version of the software is that it can handle large images from medium format cameras too.  Literally any JPG file up to 50 megapixels.  So that’s nearly all cameras currently on the market.  Very few are over 50 megapixels.  In addition, the Pro version compresses up to 8 times versus the 5 times that the regular and lite versions can do.

It’s also worth mentioning that the Adobe Lightroom integration is flawless and seamless.  It’s so smooth that you don’t even know it’s running.  I have an expert preset I created for sharing photos on social media, as well as one of for photos being uploaded to my website.


I edited those presets and added the JPEGmini module.  When an image file is exported from Lightroom using the module you don’t even see JPEGmini’s software open.  It compresses in the background.  That’s what I mean by seamless.

photocrati-jpegmini-proSo with that all said, I encourage you to test out JPEGmini lite, which is free.  You get up to 20 images allowed each day.  That’s a lot for general use.

JPEGmini is also available for Windows, so Windows users please check it out too.

If you enjoy JPEGmini and want a chance to win a free license of JPEGmini Pro to use in your photography workflow, then enter our JPEGmini Pro Giveaway here.

Use Google’s Keyword Planner for Content & Product Ideas

Google dropped their Keyword Tool in favor of their new Keyword Planner Tool.

The advantage of the new tool is the ability to gather content ideas.


Visit the new tool and choose your method of keyword research.  For this example I picked the first option.  I then entered “wedding photography” and then clicked Get Ideas


As you can see, many results popped into the window.  I selected the first group of results and found 26 content and product ideas inside.


As you can see, there are many people searching for “wedding photography checklist” and “beach wedding photography”, however even more people are searching for “wedding photography prices”.

From this list and the many others that were provided, a photographer can find new content to write about, products to create, and keywords to optimize their pages for.

So head over to the new Google Keyword Planner Tool and give it a try.


Bonus Video

Use Internal Linking For Engagement & SEO


The Photographers SEO Book covers link building and internal linking, but we thought that it was important to show how simple it was to implement.

Internal linking is when you link from one page or post on your site, to another.

WordPress makes it extremely easy to link internally.

Here is how to do it:

  1. Highlight the anchor text that you want the link attached to
  2. Click the link button in the top row of graphic buttons
  3. If Or link to existing content is not expanded, click the arrow to expand.
  4. Scroll to browse, or do a search from within the Or link to existing content section.
  5. Click your post or page that you want to use as a link
  6. Click the Add Link button.

It is important to remember that when linking internally, you do not want to open the link in a new window.

Make sure that is unchecked.

For a great summary of internal linking, we recommend reading the article, 5 Reasons To Improve Your Internal Linking Today.

Thanks for reading,