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The Best Way To Tweet on Twitter

May 14, 2013 By Leave a Comment

Previously we shared how to optimize your Facebook and Google Plus posts for usability and reach. Today we want to talk about Twitter.

At Photocrati, we are always testing new ways to organize a tweet. Below is an Infographic that MarketingThink created to help guide for your proper Twitter etiquette.  After the Infographic, we will share some additional thoughts.

best-tweet

In summary:

  • Keep it within 120 characters
  • Include a call to action (catchy headline)
  • Include 1 hashtag
  • Include @mention when needed
  • Include RT when needed
  • Include a short link using bit.ly, goo.gl or t.co
  • As for retweet
  • Try to leave blank space at the end

Keeping your Tweets clean and with enough space for retweets should help improve its reach.

For example:

best-tweet-twitter

Targeting 1 hashtag is much better than stuffing many hashtags into a tweet. Think of it like SEO and including keywords. Too many is a turn off.  You are much better off creating multiple tweets (original) using different hashtags and sending through out at different days and times.

Write something catchy, add your personal touch to the tweet, and don’t be afraid to ask for a retweet.

…and don’t forget to test. In fact, using Buffer App can help improve overall reach.

Thanks for reading,
Scott

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3 Time Saving Bookmarklets For Your Browser

May 7, 2013 By Leave a Comment

Bookmarklets are kind of like tiny apps. They’re bookmarks that you place in your browser’s bookmark bar that perform some sort of task.

In the video below you will see 3 bookmarklets that I use on a regular basis.

To try these bookmarklets for yourself, visit the following sites and added them to your bookmark bar.

I hope you find them as useful as I have.

Thanks for reading,

Scott

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The Best Way To Post On Facebook & Google Plus

March 12, 2013 By 1 Comment

When it comes to social media, many photographers (including us) want to save time by using automated tools. For example, using Buffer App can save time posting spontaneous links to your Facebook page. Using IFTTT can automatically share your newest blog article on your Facebook page.

Using automation tools are definitely valuable with how busy we are as photographers. But when you are ready to post something on Facebook or Google Plus, there is a simple trick that can increase the views, likes, +1s, clicks and re-shares.

Here are the steps for both Facebook and Google Plus:

  1. Select/Upload your photo(s) to the post
  2. Paste the URL of the link you want clicked
  3. Below the link, include a description of the content the viewer will read about
  4. Post it!

When you’re done, the post should look something like this:

best-facebook-google-plus

After you’ve posted the article, you can feature it on Facebook by making it the full width of your timeline.

Want to see more effective Facebook strategies?  Check out this article from Amy Porterfield.

I also want to mention that you might have a preference for including the URL to your article/page at the bottom of your social post. That is also effective, and looks a lot nicer. However, it will decrease the click-through rate because it won’t be as prominent as having the URL at the top.

That’s about it.  This simple technique will increase the conversions you are hoping for.  If you have questions please feel free to comment.

Thanks for reading,

Scott

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Getting Social With Google Analytics

December 11, 2012 By 2 Comments

google-analytics

Google Analytics is getting social, as it is now tracking likes, +1s, Pins, etc.

The social features are still fairly new, and growing often.  In the video below you will see how to further enhance the social functionality.

Grab the Social Media Dashboard for your Google Analytics account.  Don’t forget to start digging into the data outside of the dashboard.

Go to:  Traffic Sources >> Social:

  • Overview
  • Sources
  • Pages
  • Conversions
  • Social Plugins
  • Social Visitors Flow

Do you find the Google Analytics social information useful, pointless, fun?  Feel free to comment with your thoughts.

Thanks for reading,

Scott

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Why Pinterest Is Important For Photographers

May 29, 2012 By 19 Comments

pinterest-for-photographers

This is not your typical article on using Pinterest.

I wrote this for one reason and one reason only.  Why photographers should be using Pinterest.  Not how…but why.

Before I get into it, I want you to think about why photographers are using Facebook or Twitter.  Why are photographers using Google Plus, Flickr or 500px?

If your answer is “to network with other photographers.” – great.  But if your answer is “to network with other photographers AND to interact with clients and potential clients.” then you hit the nail on the head.

So now that we’re on the same page, I want you to think about by photographers should be using Pinterest.

To help guide you in the right direction, I thought it would be good to share some demographics on Pinterest.  These statistics were taken from an Infographic titled, Very Pinteresting.

  • Almost 70% of Pinterest users are women
  • The annual household income of Pinterest users is $100,000
  • 50% of Pinterest users have children
  • Almost 30% of Pinterest users are between 25 and 34 years old

pinterest-wedding

So think about it…

If the bulk of Pinterest users are women around the age that people typically get married, then shouldn’t you be engaging with potential wedding photography clients?

How about the amount of women with children on Pinterest?  Shouldn’t you be engaging with potential baby photography clients?

So the number one, most important, reason to use Pinterest is that your clients and potential clients are there – so join them.

Are you already using Pinterest?  Comment below with a link to your Pinterest page and tell us how you’re using it to engage with clients.

Thanks for reading,

Scott

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