frames | Photocrati

The Tuesday Composition: Framed, Inside and Out

North Falls Canyon, Silver Falls State Park, Oregon

If you like this article, you can now get the book! Joe has expanded the “Tuesday Composition” series into an inspiring new ebook on composition, especially for nature photography. Check it out: The Tuesday Composition.

Many of the topics we’ve discussed so far talk about the relationship between two objects in an image, from their relative distance from the camera to whether one is left or right of the other to visual similarity between two objects. Many of the cues we use to communicate using photographs stem from these sorts of signs. Today I’ll talk about another example: what happens when one image frames another within a photograph. I’ll say that the enclosing object “frames” the enclosed object, but here I’m not referring to picture frames, I’m still talking about parts of the photographic image itself.

These frames tend to serve two ends. Visually, frames in general (and darker frames in particular) often guide the eye toward the center of an image much in the same way that edge-burning does. As a matter of meaning, framing often provides context for the enclosed subject of the image. I think it’s likely that these two effects are related; our eyes are pulled to the center, the enclosed object in such a photograph, and as a result that object becomes the primary subject of the image. The frame itself speaks second, not first. (more…)

Pricing Prints

Pricing fine art photographic prints is always a challenge, there’s a lot of costs involved, a lot of competition in the marketplace, and a lot of variation in prices out there in the marketplace. While I don’t have the One True Way of pricing for photographic prints, I do have a few thoughts on the matter for those of you considering your own print sales.

As a starting point, you first need to figure out your cost of goods. Start with the photographic print itself. If you own your own printer, that cost will include the cost of the ink, the paper, and the amortized cost of the printer itself, Mark Segal has a nice article explaining how to do this over at the Luminous Landscape. In my own case, I print through an outside service, so I know up front that the cost of one of my standard-sized prints (16×11 inches image size) is about $25, then I add to that a few bucks for shipping or my time/effort to pick it up. (more…)