Ignoring the obvious

I sometimes tend to ignore the obvious, the obvious being that which the ancient Greeks referred to as Helios, the Sun. How could I be so distracted by radio slaves, studio flashes and softboxes – not to see that ball of fire 92,960,000 miles from my house. How could I completely forget what I first learned about photography and natural light? Easy, I ignored the obvious. (more…)

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How a typical food shoot comes together

Our clients range from the creative director who’s been doing this for 256 years to the marketing assistant who’s in their first job out of college. Sometimes the clients are from the creative industries (graphic design, advertising, marketing) other times the clients come directly from the food industry. In any case, everyone wants to know how we work. This narrative is based on a typical advertising or corporate shoot. Editorial(magazine) shoots work a bit differently. (more…)

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Bad Weather makes for Great Photographs

Little Butano Creek, Butano State Park
Little Butano Creek, Butano State Park

I recently gave a photographic workshop along the San Mateo county coast (about 45 minutes south of San Francisco), and there were a few last minute cancellations. I suspect they’d checked the weather report, temperatures were expected to be in the high 40s with clouds and drizzle. It’s a pity these folks didn’t talk to me before cancelling, they missed out on some phenomenal photographic conditions. I knew better. Many of my favorite photographic images were taken under or at the edges of clouds, mists, fog or rain. While blue skies sell postcards, interesting photographs often require interesting light, and it’s emphasizing that lesson that’s the topic of this post.

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The $29 solution….

If any of you are like me, you got into this business for one reason, to take photographs, to capture that special moment in time. And if you go back to the day of processing your own film and prints, you saw your photos come to life in a tray full of developer. But we are now tasked to learn a new method of image processing, the digital darkroom, and a new way to showcase our work, the internet, which brings me to my topic. (more…)

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