Selling for Photographers – Part 2
Preparing for the Sale
The next step is to actually make sure you’re ready for the approach, and the ultimate sale. Do you have business cards ready? Contracts? Your calendar? Nothing turns off a potential customer quicker than an unprepared salesperson. They are trusting you to take their money and deliver a product – and if you seem “off” or flaky in any way, they would prefer to not give you money.
You should develop scripts – for the phone, and for in person. You will stick with these scripts as much as possible. You will refine them over time, yes, but for now you practice them until the words roll smoothly.
“All the world is a stage “¦” – Shakespeare (more…)