How to stand out in the client interview
Of all the things that I do, from the late nights working on new lighting techniques to the hours of building wedding albums and retouching photos… nothing is a stressful as the client interview. When a client comes in to interview you about shooting their event, it’s like the worst job interview in the world. Unlike other jobs, photography is so subjective that just being able to convince someone you take good pictures isn’t enough.
You have to convince them that the pictures you take are substantially better than the pictures that your competitors take, or at the very least, possess some form of artistic merit that screams for them to hire you. While it’s true that they would not even be speaking to you if they didn’t like your work, it’s also true that there are usually at least a few other photographers in town who produce work similar to yours. This is why it’s important to differentiate yourself from those photographers during the pitch. (more…)