My clients come from the full spectrum of business types – everything from one and two person start ups to multi-national corporations. Each of these clients, of course, have unique needs and expectations, but I’ve come across one area that more and more clients are in need of. Digital Asset Management (DAM.) Most of the larger corporations have a system in place already, after all they’ve been dealing with this issue for time immemorial, and if there is anything large groups like to do, it’s set procedures and systems. However, many smaller clients are just beginning to realize that they need to keep better track of their images. And, if you’re working with startups, chances are they have no idea that this will become an issue for them later on. This is an opportunity for you to educate them and set them on a good path now. (more…)
In the process of keeping my eyes open for new resources, I recently purchased and watched “Where the #%*! are My Pictures?”, a three-hour video series by Michael Reichmann and Seth Resnick which focuses on the the file-handling, digital asset management (roughly speaking, the Library module) aspects of Lightroom. I’ll be adding this to my list of top recommendations for Lightroom resources, I think it’s particularly appropriate for folks who have a basic familiarity with Lightroom but are ready to take their understanding up a notch and really make their workflow sing.
The question “Where are my images?” creeps up on most photographers as they continue to work over years. Three years ago I was convinced that that this “digital asset management” thing was quite possibly overkill for me. After all, I knew most of my images and I had everything organized in directories by year and location. How hard could it be for me to find an image someone might want of Death Valley? My first lesson came when I got a request to see all my flower macro work. I spent hours putting together that request. “Where the #%*!…” reinforces that lesson while at the same time showing that the cure for that disease is a lot less imposing than it might seem at first. Good habits and good presets go a long way toward making Lightroom file management easier, and this series does a great job of helping photographers along that path. (more…)