My two-person show “Rhythms” opened last night in San Jose, and the reception was a blast. It can be a challenge to get the most out of a show of your photography, I’m often astounded by how many artists believe that their work will “sell itself”, but nothing could be farther from the truth. Here are a few tips for getting the most out of your photo exhibitions.
1. Make sure your pricing makes sense. Most venues will want about half of the gross of any sales of your work, which means that your half has to cover printing, matting, framing, labels, and oh, you wanted to make a profit, too, right? One of the biggest mistakes I see artists make is underpricing their work. If you don’t make it clear that to folks that your work is valuable, why should they believe otherwise? (more…)