Truth in advertising

I’ll admit that “truth in advertising” is a bit of a contradiction in terms. But one of the great advantages, as well as responsiblities, of photography is that most people view photos as representations of reality. Or at least they do on a subconscious level. Those of us in the industry, and certainly anyone who’s spent 7 hours making a shrimp cocktail look just right, know that reality is flexible. Deciding how flexible is where you can get into trouble. (more…)

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