Four Tips for Working a Photo Exhibition


Working a Reception (Photo Courtesy Mary Smith)
Working a Reception (Photo Courtesy Mary Smith)

My two-person show “Rhythms” opened last night in San Jose, and the reception was a blast. It can be a challenge to get the most out of a show of your photography, I’m often astounded by how many artists believe that their work will “sell itself”, but nothing could be farther from the truth. Here are a few tips for getting the most out of your photo exhibitions.

1. Make sure your pricing makes sense. Most venues will want about half of the gross of any sales of your work, which means that your half has to cover printing, matting, framing, labels, and oh, you wanted to make a profit, too, right? One of the biggest mistakes I see artists make is underpricing their work. If you don’t make it clear that to folks that your work is valuable, why should they believe otherwise? (more…)

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A few words about postcard marketing

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A simple show annoucement postcard

I’ve got a show coming up soon (a two-person show, I’ll be showing a new set of dune abstracts), so for the last week or so I’ve been spending a fair amount of time on marketing the show. I’ve sent out an email to my on-line mailing list, updated my web site and my Facebook fan page, and so on. It would be just so easy to stick with electronic marketing, but I think in this case that would be a mistake. Even in this modern age, there’s a place for the postcard.

Designing a simple postcard isn’t that difficult if you have moderate graphic design and Photoshop skills. For announcements of photographic exhibitions, the front of the card should contain one or two eye-catching images and your name, it should also suggest that the card is about an exhibition and not waste ink on a whole lot more. ┬áSave most of the time/place details for the back, the more “real estate” on a small card you give to your own work, the more it will attract the notice of your customers. What goes on the back of your card– which is heavily constrained by US postal regulations– all of the major postcard vendors provide templates so you know what areas you need to leave blank, and so on. (more…)

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