Sales In Photography – Boosting Your Business
Our friends at Preveal acquired an amazing sales product called Salesographer, and they just relaunched it with a new lower price. Salesographer is a pricing and profit-boosting sales strategy for…
The Importance of In-Person Sales for Photographers
Back before I started doing in-person sales, I threw confetti, blew a noisemaker and did a celebratory dance both times that I sold more than $100 in prints. That’s right.…
30 Chances For Photography Sales From Website Traffic
The Infographic below will share 30 ways that you can promote your website content for chances of converting traffic to photography sales. Launch Grow Joy, who created the Infographic, is…
End of year number crunching
I don’t know about you, but I didn’t get into photography because I love business management. The whole idea of pouring over spreadsheets and sales reports really is one of my least favorite activities associated with running the business. But this is a business, and we do what we must.
One thing I’ve been able to glean from my years in business is to know when things are slow, and when they’re not. I know that starting Thanksgiving, and ending when the kids go back to school – we’re pretty much dead here. We’ll have a few jobs but it’s generally a good time to do the management tasks that goes with having your own Federal ID number. I choose to do this now, less because it’s year end (our corporate year is the calendar year) but rather since it’s slow right now. (more…)
Four Tips for Working a Photo Exhibition
My two-person show “Rhythms” opened last night in San Jose, and the reception was a blast. It can be a challenge to get the most out of a show of your photography, I’m often astounded by how many artists believe that their work will “sell itself”, but nothing could be farther from the truth. Here are a few tips for getting the most out of your photo exhibitions.
1. Make sure your pricing makes sense. Most venues will want about half of the gross of any sales of your work, which means that your half has to cover printing, matting, framing, labels, and oh, you wanted to make a profit, too, right? One of the biggest mistakes I see artists make is underpricing their work. If you don’t make it clear that to folks that your work is valuable, why should they believe otherwise? (more…)