Determining Pricing

One process that plagues many photographers is setting pricing. Whether you’re just starting out or re-evaluating your business, having a deliberate process for determining your pricing is key. One of the common complaints among photo buyers, whether they’re professional art buyers or consumers, is that pricing seems to simply be arbitrary. To a certain extent [...]

4 Comments

Pricing Prints

Pricing fine art photographic prints is always a challenge, there’s a lot of costs involved, a lot of competition in the marketplace, and a lot of variation in prices out there in the marketplace.  While I don’t have the One True Way of pricing for photographic prints, I do have a few thoughts on the [...]

3 Comments

Raising Prices

I understand that things are tough right now for a lot of creative professionals like us. I know several photographers who are really struggling to make ends meet, a couple who have gotten out of the business completely, and a couple who have branched out into completely different fields to stay afloat. I also know [...]

2 Comments

Let’s make a deal…

Last week I was talking to a potential client who was wanting a portrait session for her baby. She wanted my full session and she planned to buy three 16×20 prints. When I told her the price she said, “Oh, that’s way too much money… especially in today’s economy.”

2 Comments