I read somewhere recently that the fewer images you show your clients, the more sales you will make.
I think about this a lot. I think about it pretty much every time I’m putting together images from a session to show a client.
Let’s say that we shoot an engagement session together and from that session I have 200 images. On the first pass I’ll probably narrow that number down to about 80. On the second pass I’ll begin to drop images that are in the same style and the same pose ( there’s no reason to have 12 images of a couple sitting the exact same way.) By the time I’m done I might have 30 to 50 images left to show.
Is that too many? I think that if you asked a lot of photographers most of them would say “yes.” But, here’s my problem: I don’t think I have ever shown a selection of images to a client where the client didn’t pick out at least one image that I personally think is not good. (more…)