business | Photocrati

Workflow processes and data management

Anyone in this business for a while will have to contend with storage, archiving and workflow of digital images. The system I’ve been using for the past 10 years or so has evolved, and continues to do so. It’s based on invoice numbers. For the past four or so years I’ve been using blinkbid to generate invoices and estimates. I like this particular program because it’s simple and was written specifically for photographers. I know many photographers that use quickbooks, quicken or MS Money. Which business software to use is a decision that you should make individually or perhaps with help from your accountant. (more…)

How US Copyright Law (sometimes) Fails Small Photographers

Photo District News is reporting that US Airways, it’s insurance company AIG and their lawyers have moved to prevent photographer Stephen Mallon from displaying photos of the recovery of Flight 1548, photos which he appears to own the copyright to. Mallon was hired to document the recovery process by Weeks Marine, who had given Mallon (as had the NTSB) their okay for showing the photographs involved. Mallon is asking people to contact US Air and AIG and express their displeasure on the subject. I’ve done that, but in this point, I’d like to talk, maybe even rant a bit, about the problems with the copyright system and the law as it applies to small-shop photographers like myself and Mallon. (more…)

Keywording Again: A Quick Look at Image Keyworder

After putting together Keywording for Fun and Profit I started looking around a bit for tools or services that would help me keyword large numbers of images, and came across Image Keyworder, and have been playing with it for the last day or two. This post will reflect my first impressions of the product. (more…)

Keywording for Fun and Profit

One of the markets I’ve only recently started exploring for my own work is the stock photography market. It’s a challenging and arguably declining market, but in these financial types I can’t afford to ignore any way I can supplement my photographic income. One of the most parts of getting work ready for stock is keywording, putting together a list of search terms that potential customers might use to find your work. In this post, I’ll talk about a few things to remember when keywording images for stock sites. (more…)

Now is a great time to start a…

… insert venture here.

It could be a photography business (or expansion of an existing business,) maybe a magazine or newspaper, maybe a creative services company or a consulting firm. Things are tough all over and everybody is re-evaluating their budgets and plans. That spells opportunity. (more…)

How many is too many?

I read somewhere recently that the fewer images you show your clients, the more sales you will make.

I think about this a lot. I think about it pretty much every time I’m putting together images from a session to show a client.

Let’s say that we shoot an engagement session together and from that session I have 200 images. On the first pass I’ll probably narrow that number down to about 80. On the second pass I’ll begin to drop images that are in the same style and the same pose ( there’s no reason to have 12 images of a couple sitting the exact same way.) By the time I’m done I might have 30 to 50 images left to show.

Is that too many? I think that if you asked a lot of photographers most of them would say “yes.” But, here’s my problem: I don’t think I have ever shown a selection of images to a client where the client didn’t pick out at least one image that I personally think is not good. (more…)

Social networking for photographers

Most of the posts here so far have been done as articles, in other words one sided lectures as opposed to discussions. I’d like this to be more of an open ended discussion, please share your experiences and ideas for making social networking work. (more…)

What clients want.

Photography from the clients’ point of view.
by Jen Buchanan, Design Partner of Buchanan Studios, Inc.

I’m not a photographer, but I do work with them. I’m a Graphic Designer and I occasionally get the chance to hire photographers. It doesn’t happen very often, usually due to budgets. In my time as a designer I’ve learned several things about creative professionals and how they work. I’ve got a few tips for photographers on how to make the whole process run more smoothly and help ensure repeat business. True, I’ve dealt mostly with commercial photographers, but I think these tips will work for most anyone. (more…)

Truth in advertising

I’ll admit that “truth in advertising” is a bit of a contradiction in terms. But one of the great advantages, as well as responsiblities, of photography is that most people view photos as representations of reality. Or at least they do on a subconscious level. Those of us in the industry, and certainly anyone who’s spent 7 hours making a shrimp cocktail look just right, know that reality is flexible. Deciding how flexible is where you can get into trouble. (more…)

Who’s in charge?

If you’re new to the wedding game you’ll soon discover that there is someone in charge at every wedding. You may think you know who that person is, they signed a contract, they paid you money, they are picking out the products… but that doesn’t necessarily mean they are in charge. No, the person that you’re working for is, to quote the movie “Swingers” the guy, behind the guy, behind the guy. 99% of the time it’s the mother of the bride. (more…)