One must be willing to declare the process of making their images; it is an act of essential self-awareness. I firmly believe that not revealing the process leads to darkness whether or not the truth is eventually exposed.
One thing I really like about this business is the fact that it’s subjective. There is no one right way to do things. Of course that can be a double-edged sword. An image you’ve poured your heart and soul into can elicit a reaction of, “meh” from a client. That’s ok because it can go the other way too. An image you considered a throw away can get a “wow!”
I’ll admit that “truth in advertising” is a bit of a contradiction in terms. But one of the great advantages, as well as responsiblities, of photography is that most people view photos as representations of reality. Or at least they do on a subconscious level. Those of us in the industry, and certainly anyone who’s spent 7 hours making a shrimp cocktail look just right, know that reality is flexible. Deciding how flexible is where you can get into trouble. (more…)