Even in this world of online meetings, websites and blogs we need a printed portfolio book to show prospects. I’m in the process of re-doing my books so I’ve been researching this pretty heavily.
The format and styling of your book will depend greatly on who you’re marketing to as well as your own personal style. A wedding book is not going to be anything like a commercial book which won’t necessarily look like a pj book. In general here are a few nuggets of wisdom I’ve been able to scrounge in my research. (more…)
I came to use the latter technology in the 1990s. At that point, the reasons for doing so were clear, inkjet technology was still in it’s infancy, and suffered from severe problems with longevity, making serious inkjet prints was out of the question. Early attempts to solve this ran into embarrassing ozone sensitivity and later metamerism. Those troubles left me gun-shy; the chemistry, and therefore the longevity, of photographs using traditional chemistry was not perfect but was well-understood. Nothing wrong with sticking with something that works.
But over the years, much progress has been made. Epson and other vendors are now producing inkjet paper and ink combinations which are much better understood in terms of longevity. Moreover, most of the better inkjet processes avoid a longevity problem traditional photographic papers face–fading in the face of ultraviolet light from the sun or from florescent light bulbs. (When I frame prints I use ultraviolet-blocking glass, but not all framers will do this by default.) The increasing pressure to move to compact florescent bulbs represents a threat to the longevity of the photographs I sell, and is part of what has led me to look at inkjets. Additionally, chromogenic prints are somewhat acidic, and are best matted using mat board that isn’t chemically buffered, but such mat boards are less common. (more…)