Photocrati 4.6 came with new default styling in the header, footer, comments, sidebar and a few other places. The new look is modern and extremely flexible, as we have also…
by Linda Bellingham and Jean Ann Bybee
It may be easiest to start with what this book is not. This book, and the lessons within, will not make you a food stylist. This book will not take work away from stylists. We all know there are times when we don’t have the option of working with a professional stylist, whether due to budget, time or logistical constraints. They will not replace the expertise, talents and skills of a professional food stylist.
Our clients range from the creative director who’s been doing this for 256 years to the marketing assistant who’s in their first job out of college. Sometimes the clients are from the creative industries (graphic design, advertising, marketing) other times the clients come directly from the food industry. In any case, everyone wants to know how we work. This narrative is based on a typical advertising or corporate shoot. Editorial(magazine) shoots work a bit differently. (more…)