In my last two articles in this series, I talked about planning your business needs then organizing the structure of your site to best meet those needs. Today, I’ll talk about making sure your site and your images look great.
The background color of your site is important. Neutral colors are usually best, which leaves white, black, and shades of grey. Because colors tend to appear more saturated and lively against a dark background than a lighter one, I usually recommend darker greys (but not black) for color photographers, on the other hand, I think white or light grey backgrounds look great with a lot of monochromatic work. Spend a little time experimenting with your own images and different background tones to see just how big a difference it makes. (more…)