Per Image Pricing

The a very long time I have been offering package and day rate pricing to clients. However, after my friend Rosh Sillars published an article on per image pricing I…

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Determining Pricing

One process that plagues many photographers is setting pricing. Whether you’re just starting out or re-evaluating your business, having a deliberate process for determining your pricing is key. One of the common complaints among photo buyers, whether they’re professional art buyers or consumers, is that pricing seems to simply be arbitrary. To a certain extent they’re correct, but being able to justify how you’ve arrived at your pricing goes a long way towards blunting some of that criticism. (more…)

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Pricing Prints

Pricing fine art photographic prints is always a challenge, there’s a lot of costs involved, a lot of competition in the marketplace, and a lot of variation in prices out there in the marketplace.  While I don’t have the One True Way of pricing for photographic prints, I do have a few thoughts on the matter for those of you considering your own print sales.

As a starting point, you first need to figure out your cost of goods. Start with the photographic print itself.  If you own your own printer, that cost will include the cost of the ink, the paper, and the amortized cost of the printer itself, Mark Segal has a nice article explaining how to do this over at the Luminous Landscape.  In my own case, I print through an outside service, so I know up front that the cost of one of my standard-sized prints (16×11 inches image size) is about $25, then I add to that a few bucks for shipping or my time/effort to pick it up. (more…)

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Raising Prices

I understand that things are tough right now for a lot of creative professionals like us. I know several photographers who are really struggling to make ends meet, a couple who have gotten out of the business completely, and a couple who have branched out into completely different fields to stay afloat. I also know several who are so busy they’re turning away work. Regardless of your particular situation a periodic review of your pricing structure is part of doing business. Many times that review will lead you to the conclusion that you need to raise prices. But knowing your pricing is too low and implementing a price change are two distinct steps.


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Let’s make a deal…

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Last week I was talking to a potential client who was wanting a portrait session for her baby. She wanted my full session and she planned to buy three 16×20 prints. When I told her the price she said, “Oh, that’s way too much money… especially in today’s economy.” (more…)

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