Featured Member: Lubos Bruha

What kind of photography do you do? I am amateur photographer based in the Prague, Czech republic. I am focused on landscape and nature. I especially like mountains and their…

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Getting started

I received a question the other day from a fledgling photographer. The question, a variation on one I get pretty regularly, was whether is was necessary to assist other photographers before putting yourself out there as a shooter yourself. Some of the variations on the theme are, “Is is necessary to go to college,” “Do I need to have a degree or will a certificate suffice,” or the classic: “How do I get a job as a photographer?” The answers to these, and similar, questions will be as varied as the individuals who ask them of course. With that said, there are some standard concepts that hold true. Please note that my area of expertise is in the commercial arena, many of the issues here will work across other photographic specialties though. (more…)

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How a typical food shoot comes together

Our clients range from the creative director who’s been doing this for 256 years to the marketing assistant who’s in their first job out of college. Sometimes the clients are from the creative industries (graphic design, advertising, marketing) other times the clients come directly from the food industry. In any case, everyone wants to know how we work. This narrative is based on a typical advertising or corporate shoot. Editorial(magazine) shoots work a bit differently. (more…)

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