Photocrati Instagram Weekly Round 31

Great Blue Heron Photographed along Moore Creek, Natural Bridges State Beach, Santa Cruz, CA. #heron #bird #birdphoto #wildlife #wildlifephoto #nature #photocrati #naturephoto #santacruz #naturalbridges
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Great Blue Heron Photographed along Moore Creek, Natural Bridges State Beach, Santa Cruz, CA.
#Sakura it begins in #NJ #we35 #nikonnofilter #darkroomapp #35mm #exploringthefrontier #Photocrati #SouthOrange
via gevonservo
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it begins in
Not a bad setting to enjoy my burger tonight #vans #burger #ExploringTheFrontier #Olympia #ScottWoodPhotography #Olympiagram #photocrati #vansburger #bestburgersinolympia #fairburger #frings #olysbestoutsideburgers #specialsauce #vansburgers #washingtonstate
via scottwoodphoto
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Not a bad setting to enjoy my burger tonight

Merriam's Chipmunk Admiring Its Tail Photographed along the Skypark Linear Park & Par Course, Scotts Valley, CA. #chipmunk #wildlife #wildlifephoto #animals #animalphoto #nature #photocrati #naturephoto
via michaeltavalin
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Merriam’s Chipmunk Admiring Its Tail Photographed along the Skypark Linear Park & Par Course, Scotts Valley, CA.
Harbingers of Spring #Kentucky #Frankfort #kygram #explorekentucky #travelky #roamkentucky #heyfred_lookatthis #daffodil #jonquil #photocrati #grandinspirationsphoto #midwestmoment #insta_america #latergram
via moleskp
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Harbingers of Spring
Mowing sucks, but it's just a little bit better when this is your back yard #ExploringTheFrontier #Washington #Olympia #ScottWoodPhotography #photocrati #Olympiagram #chores #yardwork #mowing
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Mowing sucks, but it’s just a little bit better when this is your back yard
Magic is happening #arcanumnyc #arcanumnj #newyork #newyorkcity #nyc #photocrati #exploringthefrontier
via scottwyden
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Magic is happening
Spiraling #arcanumnyc #arcanumnj #exploringthefrontier #photocrati #nyc #newyorkcity #newyork
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Spiraling
Good morning (around 3.5 miles from home ) #we35 #exploringthefrontier #Photocrati #Sakura #darkroomapp #sonyartisan
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Good morning (around 3.5 miles from home )
Monarch Butterfly Photographed at Natural Bridges State Beach, Santa Cruz, CA. #monarch #butterfly #wildlife #wildlifephoto #nature #naturephoto #photocrati #santacruz #naturalbridges
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Monarch Butterfly Photographed at Natural Bridges State Beach, Santa Cruz, CA.
Always has been my favorite locomotive on the layout.
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Always has been my favorite locomotive on the layout.
Bordeaux, WA - shooting in a ghost town #ExploringTheFrontier #Washington #ScottWoodPhotography #photocrati #pnw #bordeaux #abandonedearth #ghotsttown #abandoned #beauty #ghosttown #green #ivy #northwestisbest
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Bordeaux, WA – shooting in a ghost town
Practicing his railfan skills. Will have to see if I can find the resulting photo. #modelrailroad #modeltrains #modelrr #railfan_in_training #HOscale #photocrati #heyfred_lookatthis #railfannation #SimpsonModelRailroad
via moleskp
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Practicing his railfan skills. Will have to see if I can find the resulting photo.
Nothing like a quick morning #photowandering in #NYC #exploringthefrontier #we35 #Photocrati #nikonnofilter #darkroomapp
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Nothing like a quick morning in

Hot....Steamy....Lights... #Photocrati #darkroomapp #NYC #exploringthefrontier #photowandering
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Hot….Steamy….Lights…
In the process of getting closer #photocrati #picoftheday #lake #boat
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In the process of getting closer
Purple Finch (Male) Singing at Sunrise Photographed along the Pine Trail, Henry Cowell Redwoods State Park, Felton, CA. #finch #bird #birdphoto #wildlife #wildlifephoto #nature #naturephoto #photocrati #sunrise
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Purple Finch (Male) Singing at Sunrise Photographed along the Pine Trail, Henry Cowell Redwoods State Park, Felton, CA.

Powder Mill Creek Photographed off the Powder Mill Creek Trail, Henry Cowell Redwoods State Park, Felton, CA. Happy Earth Day! Please do whatever you can to help support this fragile planet that has done so much to support us and all the other species of life on Earth. #creek #nature #naturephoto #water #landscape #earthday #photocrati
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Powder Mill Creek Photographed off the Powder Mill Creek Trail, Henry Cowell Redwoods State Park, Felton, CA. Happy Earth Day! Please do whatever you can to help support this fragile planet that has done so much to support us and all the other species of life on Earth.
This couple did not speak a lot of English but spoke enough to ask me to take a photo of them with their phone, I asked to take one with my camera #darkroomapp #nikonnofilter #exploringthefrontier #Photocrati #photowandering #Sakura #portrait
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This couple did not speak a lot of English but spoke enough to ask me to take a photo of them with their phone, I asked to take one with my camera
Earth Day, and what a beautiful planet it is. #seetheunobserved #grandcanyon #canon #eveninglight #canonusa #lifeisart #photocrati #earthday #beautifulplanet
via seetheunobserved
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Earth Day, and what a beautiful planet it is.
Spent some time in Bordeaux, WA on Saturday. This is an old ghost town that I have driven by dozens of times and until recently didn't know existed. #ExploringTheFrontier #Olympia #Washington #ScottWoodPhotography #Olympiagram #photocrati #beautiful #nature #pretty #water #tree #day #river #colorful #grass #landscape_lovers
via scottwoodphoto
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Spent some time in Bordeaux, WA on Saturday. This is an old ghost town that I have driven by dozens of times and until recently didn’t know existed.

Photocrati Instagram Weekly Round 30

Heermann's Gull Digging for sand crabs at sunrise. Photographed at Natural Bridges State Beach, Santa Cruz, CA. #seagull #bird #wildlife #nature #naturephoto #wildlifephoto #birdphoto #naturalbridges #photocrati #santacruz #seashore #sunrise
via michaeltavalin
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Heermann’s Gull Digging for sand crabs at sunrise. Photographed at Natural Bridges State Beach, Santa Cruz, CA.
Magestic beauty from the archives. #tbt to our Columbus Zoo visit celebrating the grand's 18th birthday a few years ago. #Columbus #Ohio #ColumbusZoo #eagle #beohioproud #our_ohio #ohiogram #photocrati #heyfred_lookatthis #rockin_shotz #insta_america #nature
via moleskp
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Magestic beauty from the archives. to our Columbus Zoo visit celebrating the grand’s 18th birthday a few years ago.
Monarch Butterfly Caterpillar With a voracious appetite this caterpillar prepares to create a chrysalis, and then emerge as a winged creature of beauty. Photographed at Natural Bridges State Beach, Santa Cruz, CA. #caterpillar #monarch #butterfly #wildlife #nature #wildlifephoto #naturephoto #photocrati #naturalbridges #santacruz
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Monarch Butterfly Caterpillar With a voracious appetite this caterpillar prepares to create a chrysalis, and then emerge as a winged creature of beauty. Photographed at Natural Bridges State Beach, Santa Cruz, CA.

via scottwoodphoto
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Took a little walk to the end of our private road today at lunch and grabbed this iPhone shot of the “main” road. Also used it as an excuse to play with the new and I am blown away with how good the new version is.
Sitting by the docks #we35 #exploringthefrontier #Photocrati #darkroomapp #sonyartisan #longexposure #EveryDayPhotographer #sonyA7 #longexposure
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Sitting by the docks
Spring finally found its way to my garden #SPRINGinCincy #Cincinnati #ClermontCounty #cincyusa #beautifulcincinnati #photocrati #grandinspirationsphoto #heyfred_lookatthis #Rockin_Shotz #insta_america #forsythia #flowerstalking #plmgarden
via moleskp
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Spring finally found its way to my garden
Red-Shouldered Hawk Photographed at Neary Lagoon Wildlife Refuge, Santa Cruz, CA.  Michael Tavalin www.tavalinphotography.com #hawk #raptor #bird #birdphoto #wildlife #wildlifephoto #nature #naturephoto #photocrati #santacruz
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Red-Shouldered Hawk Photographed at Neary Lagoon Wildlife Refuge, Santa Cruz, CA. Michael Tavalin www.tavalinphotography.com
Black-Crowned Night Heron at Sunrise Photographed at the Riparian Preserve at Water Ranch, Gilbert, Arizona. #heron #bird #birdphoto #wildlife #wildlifephoto #nature #naturephoto #photocrati #Arizona #sunrise
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Black-Crowned Night Heron at Sunrise Photographed at the Riparian Preserve at Water Ranch, Gilbert, Arizona.
So much beauty . . . #Kentucky #Covington #LovetheCov #Cov200 #DioceseofCovington #cathedral #nky #mynky #nkyscenes #KentonCounty #kygram #explorekentucky #roamkentucky #365Cincinnati #cincygram #seeNKY #beautifulcincinnati #photocrati #grandinspirationsphoto #rockin_shotz #cincitecture #architecture #cathedral #cathedralbasilica #cincyceilings #church_masters #churchesoftheworld #heyfred_lookatthis #lovecincy #queencityscenes #yelpcincy
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So much beauty . . .
Succulent #SPRINGinCincy #Cincinnati #Ohio #cincygram #ohiogram #ClermontCounty #plmgarden #beautifulcincinnati #beohioproud #our_ohio #succulent #hensandchicks #seedscolor #photocrati #Rockin_Shotz #heyfred_lookatthis #insta_america #rocktheshot #grandinspirationsphoto
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Succulent
Black-Headed Grosbeak (Male) with Nesting Material Photographed along the Meadow Trail, Henry Cowell Redwoods State Beach, Felton, CA, #grosbeak #bird #birdphoto #wildlife #wildlifephoto #nature #naturephoto #photocrati #HenryCowell #Felton #California #stateparks
via michaeltavalin
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Black-Headed Grosbeak (Male) with Nesting Material Photographed along the Meadow Trail, Henry Cowell Redwoods State Beach, Felton, CA,
Today was rather interesting #we35 #exploringthefrontier #Photocrati #darkroomapp #modeltrain #35mm
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Today was rather interesting

via clydebutchercg
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Clyde stopped by Coon Key and spent some time photographing. “Once again we felt alone in the world and at peace. It felt so good to be away from the ‘world’ for a while..” Have you been to Coon Key? Have you enter our contest! Link in bio enter to win !!

Photocrati Instagram Weekly Round 29

Right spot at the right time. This is when I love camera phones!
via jentiffan
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Right spot at the right time. This is when I love camera phones!
Fall quest 2014 is on.
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Fall quest 2014 is on.
Feed me Seymore! Hahahaaa #tnkarts #roadtrip #alabama #tuliptree #magnolia #instagram #picoftheday #photooftheday #floral_secrets #flowerstalking #nature
via noborderlens
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Feed me Seymore! Hahahaaa
Officers discussing the inspection. #tnkarts #historic #civilwar #bentonvillebattle #150thanniversary #northcarolina #instagram #picoftheday #photooftheday #mextures
via noborderlens
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Officers discussing the inspection.

Neutral density filters aren't always needed #wonderful_places #featuremeinstagood #instagood #photocrati #exploringthefrontier #instaworld_love #hot_shotz @instagood #neutraldensity #sky #skyporn #cloudporn #clouds #architecture #monochrome #blackandwhite #worlderlust
via scottwyden
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Neutral density filters aren’t always needed
American White Pelican As early morning mist rose off the water, a migrating flock of these pelicans began hunting for fish. Photographed at the Riparian Preserve at Water Ranch, Gilbert, AZ. #pelicans #photocrati #birds #birdphoto #wildlife #wildlifephotos #nature #naturephotos #Arizona
via michaeltavalin
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American White Pelican As early morning mist rose off the water, a migrating flock of these pelicans began hunting for fish. Photographed at the Riparian Preserve at Water Ranch, Gilbert, AZ.
Found the first spring blooms on campus this week. #SPRINGinCincy #NKU #NKUECC #mynky #meetnky #nkyscenes #kentuckygram #explorekentucky #cincygram #grandinspirationsphoto #photocrati #heyfred_lookatthis #cincyusa #365cincinnati #rockin_shotz #thesnapsociety
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Found the first spring blooms on campus this week.

via michaeltavalin
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Ochre Sea Star with Striped Shore Crab This is my “Snoopy and Woodstock in the Hot Tub” image. Photographed at Natural Bridges State Beach, Santa Cruz, CA.
Getting an early start today #monday #exploringthefrontier #we35 #Photocrati #SouthOrange #NJ #sonyartisan #darkroomapp
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Getting an early start today
You'd never know that @ursa_the_dog had heart surgery earlier this year. #photocrati #ExploringTheFrontier #cute #dog #eyes #bestfriend #ilovemydog #socute #instadog #dogoftheday #toocute #instapets #cuteness
via scottwoodphoto
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You’d never know that @ursa_the_dog had heart surgery earlier this year.

Last image of the day, on my way home last Saturday after the #igerslondonis4 celebrations. #ig_photolove_bnw #ig_photooftheday #southwarkstation #caughtgramming #iphone6plus #jj_mobilephotography #jj_blackandwhite #original_bnw #insta_crew #igers #igerslondon #blackandwhite #silhouette #jj_silhouette #london #thisislondon #timeoutlondon #photocrati #featuremeinstagood @instagood #gramoftheday #urbanromantix #vsco #vscocam #bns_mobile #olloclip
via dck_photography
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Last image of the day, on my way home last Saturday after the celebrations. @instagood
Acorn Woodpecker Photographed along the Pine Trail, Henry Cowell Redwoods State Park, Felton, CA. #woodpecker #bird #birdphoto #wildlife #wildlifephoto #nature #naturephoto #photocrati #acorn
via michaeltavalin
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Acorn Woodpecker Photographed along the Pine Trail, Henry Cowell Redwoods State Park, Felton, CA.
Pulled over this morning after dropping my wife off at work to get a quick iPhone pano of this rainbow. #WAWX #ExploringTheFrontier #Olympia #Tumwater #Washington #Weather #ScottWoodPhotography #Olympiagram #photocrati #sky #nature #clouds #amazing #cloud #rainbow #weather #cloudy
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Pulled over this morning after dropping my wife off at work to get a quick iPhone pano of this rainbow.
My technique for shooting hummingbirds has been maturing for a few years now. With spring having just sprung for us I am getting the opportunity to continue working on my technique for shooting those lightning by fast little suckers #Nikon #ExploringTheFrontier #ScottWoodPhotography #photocrati #hummingbird #spring #bird #wings
via scottwoodphoto
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My technique for shooting hummingbirds has been maturing for a few years now. With spring having just sprung for us I am getting the opportunity to continue working on my technique for shooting those lightning by fast little suckers

The Lookout #wonderful_places #featuremeinstagood #instagood #photocrati #exploringthefrontier #instaworld_love #hot_shotz @instagood #sky #skyporn #texture #architecture #monochrome #blackandwhite
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The Lookout

10 WordPress Actions for Photographers

We thought it would be fun to try something different and make a video with a bunch of cool advice, more actions really, that you can take on your WordPress photo website.

So without further wait, here’s the video.

To sum up the WordPress actions:

  1. Add hidden fields for tracking referral sources
  2. Analyze pages and posts for SEO
  3. Use correct ALT for images
  4. Create an editorial calendar and automate social activities
  5. Use friendly permalinks
  6. Monitor your website’s uptime
  7. Customize your theme :-)
  8. Use Universal Analytics
  9. Keep your Buffer filled up
  10. Use a friendly site URL structure

Photocrati Instagram Weekly Round 28

Things on Thingday #we35 #exploringthefrontier #darkroomapp #EveryDayPhotographer #Photocrati
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Things on Thingday
Building things on a grey #thingday #darkroomapp #we35 #Photocrati #SouthOrange #NJ
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Building things on a grey
Verdin (Male) The male builds several nests consisting of up to 2,000 thorny twigs for his mate, and then she decides which one she likes best, and if none, builds one herself! Photographed at the Riparian Preserve at Water Ranch, Gilbert, AZ. #bird #birdphoto #birdwatchers #wildlife #wildlifephoto #nature #naturephoto #photocrati
via michaeltavalin
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Verdin (Male) The male builds several nests consisting of up to 2,000 thorny twigs for his mate, and then she decides which one she likes best, and if none, builds one herself! Photographed at the Riparian Preserve at Water Ranch, Gilbert, AZ.
See you soon #wonderful_places #featuremeinstagood #instagood #photocrati #exploringthefrontier #instaworld_love #hot_shotz @instagood #nightphotography #nightscape #newyork #nyc #bridge #longexposure #arcanumnyc #arcanumnj
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See you soon @instagood

Now Is The Time To Geotag Your Photos for SEO

Before Photocrati sold the Photographer’s SEO Community I recorded a video talking about EXIF used for SEO.  More and more photographers are asking me about the importance of geotagging photos, so I decided to record a quick video about it, and my advice.

But before you see the new video, take a look at the original video I recorded.

Ok, now that you’ve gotten through that, please view the video on GPS specifically in the EXIF data and how it can benefit your SEO.

If I haven’t convinced to consider Geotagging your photos then no worries at all. But if I did and you’re on the hunt for a GPS then first check with your camera manufacturer to see if they have a solution. If they don’t then try one of these:

Photocrati Instagram Weekly Round 27

Somewhere in Battle Creek #traintracktuesday #michigan #battlecreek #thegreatlakesstate #ilovemi #michigrammers #rail_barons #railfan #rsa_leadinglines #rsa_trains #rsa_theyards #instatrain #railfannation #michigancentralrr #michigancentralrailroad #mcrr #CNRail #CanadianNational
via moleskp
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Somewhere in Battle Creek
Finally found the #lighttunnel at #kingscross !! #jj_mobilephotography #iphone6plus #iphoneonly #insta_crew @instagood #featuremeinstagood #thisislondon #london #london4matt #igerslondon #gramoftheday #ig_photooftheday #instadaily #jj_architecture #trainstation #olloclip #vsco #vscocam #mobilemag #timeoutlondon #iphonesia #couple #jj_mobilephoto_045 #holdinghands #love #gramoftheday #gotd_747 #photocrati
via dck_photography
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Finally found the at !! @instagood
Peaceful evening at lake
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Peaceful evening at lake

Today's #camerawork location #we35 #exploringthefrontier #Photocrati #darkroomapp
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Today’s location
Raccoon (Juvenile) Photographed along the Pine Trail, Henry Cowell Redwoods State Park, Felton, CA. This was one of three siblings, and the only one with the courage to approach me and satisfy his curiosity. The other two stayed back and called to him to stay away from me. He would have none of that, and came within eight feet before stopping and staring. I spoke to him softly and he felt at ease, happy to pose. #raccoon #wildlife #animals #nature #photocrati #naturephoto #wildlifephoto
via michaeltavalin
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Raccoon (Juvenile) Photographed along the Pine Trail, Henry Cowell Redwoods State Park, Felton, CA. This was one of three siblings, and the only one with the courage to approach me and satisfy his curiosity. The other two stayed back and called to him to stay away from me. He would have none of that, and came within eight feet before stopping and staring. I spoke to him softly and he felt at ease, happy to pose.
Dirty filthy oak #we35 #exploringthefrontier #Photocrati #darkroomapp
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Dirty filthy oak
Cool blue view #Lrmobile #monochrome #skylovers #clouds #reflection #architectureporn #architecture #photocrati #exploringthefrontier #architecture #building #architexture #city #buildings #urban #architecturelovers #lines #instagood #beautiful #archilovers #lookingup #archidaily #composition #perspective
via scottwyden
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Cool blue view

 
Another image from a photo walk I took around the state Capitol campus Wednesday night #WE35 #ExploringTheFrontier #Olympia #Washington #ScottWoodPhotography #Olympiagram #photocrati #waleg #olympia #pnw #capital #upperleftusa #washingtonstate #capitol #outdoors #thecapitol #washingtonstatecapitol
via scottwoodphoto
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Another image from a photo walk I took around the state Capitol campus Wednesday night

 
Merriam's Chipmunk Enjoying Breakfast Photographed along the Skypark Linear Park & Par Course, Scotts Valley, CA. #chipmunk #wildlife #nature #animals #wildlifephoto #naturephoto #photocrati #cutecritter #animalphoto
via michaeltavalin
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Merriam’s Chipmunk Enjoying Breakfast Photographed along the Skypark Linear Park & Par Course, Scotts Valley, CA.
Messing around  #WWIM11 #WWIM11_London #lookingup #lookup_london #jj_blackandwhite #jj_mobilephotography #iphone6plus #igers #instadaily #insta_crew #instameet #doyouskrwt #jj_silhouette #silhouettes #snap_bnw #collection_bw #snap_urban #blackandwhite #ig_photooftheday #pictureoftheday @instagood #featuremeinstagood #gramoftheday #iphoneonly #iphonesia #vsco #vscocam #igerslondon #london #photocrati
via dck_photography
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Messing around @instagood
Riding High .... @bbriverboats Belle of Cincinnati (seen from Riverside Drive in Covington, KY) rides the Ohio River flood waters at Newport, KY on Monday March 16, 2015. The Ohio River at #Cincinnati crested at 57.7 ft. on Sunday, almost 6 ft. above flood stage. #springincincy #OhioRiver #flood2015 #floodof2015 #mynky #meetnky
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Riding High …. @bbriverboats Belle of Cincinnati (seen from Riverside Drive in Covington, KY) rides the Ohio River flood waters at Newport, KY on Monday March 16, 2015. The Ohio River at crested at 57.7 ft. on Sunday, almost 6 ft. above flood stage.
A waiting place #we35 #darkroomapp #Photocrati #gallery_of_bw #exploringthefrontier
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A waiting place
Fox Sparrow Photographed at sunrise along the Skypark Linear Park & Par Course, Scotts Valley, CA. #sparrow #birdphoto #nature #naturephoto #photocrati #wildlife #wildlifephoto #bird
via michaeltavalin
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Fox Sparrow Photographed at sunrise along the Skypark Linear Park & Par Course, Scotts Valley, CA.
#Strawberries of doom aka a bit of quick #we35 research. I could not help but capture the red before the knife got them, lit by window light #darkroomapp #exploringthefrontier #Photocrati #foodie #sonyA7 #sonyartisan
via gevonservo
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of doom aka a bit of quick research. I could not help but capture the red before the knife got them, lit by window light
Nice find in Mt. Vernon this afternoon #beohioproud #ohiogram #ohio #ghostsigns #mailpouch
via moleskp
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Nice find in Mt. Vernon this afternoon
No Barking #wonderful_places #featuremeinstagood #instagood #photocrati #exploringthefrontier #instaworld_love #hot_shotz @instagood #streetphotography #streetphoto #newyork #nyc #city #citylife #people #monochrome #blackandwhite
via scottwyden
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No Barking @instagood
Anna's Hummingbird (Female) Taking a break from nest sitting duties, this hummer flew to her favorite perch within eyeshot of her nest and chicks, and allowed herself the luxury of preening her feathers and stretching. Photographed at Natural Bridges State Beach, Santa Cruz, CA. #hummingbird #wildlife #wildlifephoto #bird #birdphoto #photocrati #santacruz
via michaeltavalin
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Anna’s Hummingbird (Female) Taking a break from nest sitting duties, this hummer flew to her favorite perch within eyeshot of her nest and chicks, and allowed herself the luxury of preening her feathers and stretching. Photographed at Natural Bridges State Beach, Santa Cruz, CA.

Shuttling along . . . #RoeblingWednesday #Cincinnati #SPRINGinCincy #cincyicons #SouthbankShuttle #TheRoeb
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Shuttling along . . .

Photocrati 4.8.3 Available

photocrati-theme-releaseWe’re happy to announce that a new version of the Photocrati Theme is now available via automatic update in your WordPress admin section!

This isn’t the anticipated release as we expected, but it’s an important nonetheless.

Before Installing or Updating

Before installing or updating, we recommend backing up your existing files and database.  We also recommend saving your current customization features as a preset.

*Please note that even after updating, you may still see additional updates available. This is due to caching and will go away within a few hours. To verify that you are running version 4.8.3, visit the Appearance tab of your WordPress admin and the Photocrati theme should display the version number, 4.8.3.

As always, you can also download the newest version of the them from the Photocrati members area and update your theme manually.

What’s New With Photocrati:

  • Removed old files

Questions:

As always, don’t hesitate to reach out to our support by visiting the members area.

The Benefits Of Outsourcing Photography Editing + More

outsourcing-benefitsThe benefits of outsourcing are numerous – you can spend more time with your friends and family instead of behind the computer, you can ditch the part of the workflow you like least (depending on how you feel about editing), and you can let someone who’s really comfortable with editing take the reins and do what they do best.

But what a lot of photographers don’t know is that there’s a huge financial benefit to outsourcing as well. Think of it this way: if you spend an average of 6 hours per week editing, that’s more than enough time to do a portrait session or conduct an in-person sales session. Depending on which option you choose, you could be making a few hundred bucks to a few thousand bucks with that time vs. sitting in front of the computer and you know, not making money. Since the cost of outsourcing is usually somewhere between $20-$40/hour (depending on what sort of editing you’re outsourcing, which company you choose, etc.), whether you choose to use the extra time for shooting additional sessions or conducting in-person sales, financially you’re coming out on top.

For example. If you use the extra 6 hours per week to conduct in-person sales and your sales increase to an average of $1,000 per client, you could potentially be bringing in an extra $1,000/week, or $52,000/year (though potentially more, as a lot of photographers I know that do in-person sales average more than $1,000 per sale). Compare that with the cost of what you’re paying an outsourcer per hour for the same amount of time, you’re spending about $120-$240 but making substantially more. For just that 6-hour period of time that’s a net profit each week of $760-$880, or $39,520-$45,760 annually.

Ok great. Now we know some of the reasons that photographers may outsource, let’s talk about how to actually go about it, and what to expect.

Determine What You Need

I’ve thus far just talked about editing, but you can actually outsource more than that. Album design, retouching, search engine optimization, blogging, and even things that aren’t related to photography directly like administrative assistance and customer support.

So your first step – determine what you need. Do you just want to give up the editing and/or retouching? Are album designs dragging you down? Are you a larger studio and need someone just to handle things like invoicing, scheduling sessions, following up with leads, etc.?

Or if you’re not sure what you need help with but know that you need to get some things off your plate, think of it this way: what parts of your business really aren’t your absolute favorite and you’d be totally cool paying someone else to take care of it for you? That can be a good place to start figuring it out.

While this article will mostly focus on what to expect when outsourcing editing, it’s still somewhere you want to start because different companies offer different services, and if you want to outsource retouching, album design, and editing, you probably want to look for a company or individual that does all of these things. Why? Simply for ease of use – it’s easier to keep all of your work with one service provider, so you don’t have to go back and forth delivering items to different companies for different things. A lot of post-production companies offer a number of different services, but not all of them offer the same ones. So it’s important to find one that meets your needs.

The types of jobs you want to outsource isn’t the only thing you want to consider though either – if you’re going to be outsourcing your editing, what type of editing are you looking at getting done? Do you need just a basic, clean edit, or do you need a company that’s going to work with any presets you have or have created? What about film and hybrid shooting? Do you need a company that can work with film presets and/or do matching between images taken with film and images taken with a digital camera? Believe it or not, there are companies out there that offer these types of services.

For example

Ashley DePencier

Photo by Ashley-DePencier, Processed with Mastin Labs Fuji Pro 400H Neutral

Trial Edits

Most editing companies allow you to try their services for free in what’s called a ‘trial edit.’ The amount of images you send for a test edit will vary from company to company, but it will give you an idea of the kind of editing they’re going to do for you.

At this point you’re probably wondering, ‘So how will they know what my editing style is and how will they know to match it?’ That’s a good question. I can’t speak for other companies, but here is my method.

First off, I have all my potential clients fill out a questionnaire where they tell me a little bit about their editing style: clean, matte finish, neutral to warm, etc. With that in mind, I take a look at their website – blog posts, portfolio, etc., and even what they’ve shared on social media. So when I approach a trial edit, I keep a couple pages open on my web browser with their work in it while I edit so I have a solid representation of their style visible while I do the editing. This usually allows me to capture their style pretty well.

Now for me, what comes next is the really important part. Once I return the trial edits to a potential client (and don’t freak out if what you get back for a trial edit isn’t 100% perfect), I ask for feedback. Are they too bright? Too warm? To contrasty? Not enough contrast? This is the kind of stuff I’m looking for, because it helps me to know how close I was to what they’re looking for. If their feedback is, ‘great, this is perfect!’ then I’ll know that what I did is exactly what they’re looking for from here on out. If I didn’t quite nail it, having them tell me where I went wrong is crucial because it helps tell me what I need to change in the future to make it right. After all, I can’t fix something if I don’t know it’s wrong.

Even better, the more specific a client can be about what’s not quite right, the easier it is. I’m a pretty consistent editor, so many times critiques will come back with notes like, ‘Overall needs to be half a step lower in exposure’ or ‘Needs to be about 200 degrees warmer throughout. I can’t see what you see on your monitor, so having some specific feedback really helps me narrow down what you’re looking for.

At this point, your next question is probably, “How do I know what you’re seeing on your monitor is the same as what I’m seeing on mine?” We’ve all had to calibrate our monitors, and know that it’s a huge pain (but also know that if you screw it up, it can really, well, screw stuff up). And the simple answer to this question is, you don’t. There’s no way for me to know if what you’re seeing on your monitor is the same as what I’m seeing. Not unless we were able to put our monitors side by side and compare. (And unless we had the same exact computer and same exact monitor make and model, it’d be nearly impossible to match the images perfectly on both screens.)

But this is why the feedback I receive is so crucial: because there’s no way to check my monitor image with your monitor image, I have to do a relative comparison. For example. If the images I send back to you are too bright by about half a step (0.5), I can compare the images that I did that were too bright with the corrected images, and compare any images I edit in the future with the images that are exposed properly and the ones that are too bright. That helps to ensure that what I’m seeing on my screen, while isn’t exactly the same as what you’re seeing on yours, will at least look right on your monitor.

Transferring Files

I’ve discussed a little bit about the actual editing process, but something clearly has to happen before editing begins: files must be transferred from you to the outsourcing company. How is this done? Well, ti depends on your needs and the company you’re working with. I’ll go over some of the most common.

Dropbox – I know a lot of companies use online file sharing options like Dropbox, Copy, Box Sync, etc. These options are really cool, because it allows you to share a folder on your computer so you can transfer files by dragging and dropping. This has even become an especially excellent option ever since Lightroom 5 came out and the added feature, Smart Previews. I won’t get into detail here about what they are, but basically you can transfer a Lightroom catalogue and the Smart Previews file (which is generally a few gigs, give or take) and someone can edit images using the Smart Previews, with no need for the actual original images. In other words, you don’t have to send them 600+ RAW images, which can take up dozens of gigs of space.

FTP – Some companies like to transfer things via FTP. I personally don’t have experience with this, so I can’t give many details, but I do know there are companies out there that prefer this option.

Snail Mail - You can also mail a hard drive to your editing company as well. It will take longer to send through the mail (unless you pay for overnighting it every single time), but the advantage is you have all of the RAW images and they can send back the catalogue/XMP files all in one place. And if you have poor internet connection, this could be a good option.

What kind of files do I send?

This depends on what you want done. Do you want your images converted to jpegs when they’re done editing? Then you’ll have to send them the originals. Would you rather export them yourself or have one last look-over once edits are returned to you? Smart Previews is probably good enough. Do you want to send them some of your edits as well (like maybe from sneak peaks or something to make sure they match the final edit)? Then you can either do Smart Previews or the original files + a catalogue you already started, or the original files + the XMP files.

Won’t it take a while if I transfer it online?

Well, yes, of course it will. But taking a few hours is still faster (and much less effort) than shipping something (unless of course like I mentioned, you have a bad internet connection), and even taking the time to package something for shipping and taking it to the post office. You can just drag and drop on your computer and the files are already on their way. If it’s bogging down your computer you can either limit the amount of bandwidthDropbox/Box Sync/etc. is allowed to use, or do it right before bed and let it sync while you’re sleeping.

Turnaround Time and Final File Formats

The time it takes for you to receive your files back from the outsourcing company will vary from company to company, and sometimes from job to job depending on how much editing you need done. After all, it takes much longer to edit a 1,200-image wedding than it does a 50-image portrait session. Companies with larger staffs usually send stuff back within a few days, but companies with smaller staffs (or one-man shows) can take longer. If you need something back by a certain date, a lot of companies also offer expedited services, but for additional rates and fees.

The file format of the finished product they send back to you will depend also on the company and the kind of file you would like to receive. Some companies will send you a catalogue, some will send you a catalogue and XMP files, some will send you just XMP files, and some will send you any combination of that, plus jpegs. It all depends on what they offer, and what your needs are. For most of my clients, I use the Smart Previews method discussed above, so I always send back a catalogue. I used to send jpegs because I used to have my clients send all of the RAW images to me for each job, but since LR 5 came out I just do Smart Previews and Catalogues (the exception being for portrait sessions because 50(ish) RAW images overall don’t take up much space or that long to transfer digitally, and for those jobs I send back jpegs. Keep in mind too – it will take a little longer to get jpegs back than it will a catalogue/XMP files, simply because the file sizes overall are larger. (And the amount of time extra it takes may only even be a few hours, which many times is negligible.)

Will everything that I get back be perfect every time?

Yeah, no. The more and more you work with a company, the better time they’ll have on learning your style and how you handle difficult lighting situations. But there will still be things that come up where they will edit it a little bit differently than you will have edited it. Simply put, we are not mind readers. We can get really good at it if we work with the same photographers over and over again, but there will still be instances where something will come back and look just a bit off. Maybe the reception will be a bit too cool, or the backlit portion of the portrait session will be a bit to bright or dark, etc. I’ve been working with the same photographers for a couple years now and there are still times when something will be just a bit off in a certain section of images. In the end though, even if what is returned to you is close to what you want and it only takes an hour or so of final adjustments, that’s still saving you quite a bit of time and effort.

However, if things are consistently coming back just completely wrong or way off all across the board, you’ve given the company feedback and they’re still not picking up on it, and it’s taking you quite a few hours to fix every job you send them, it may be time to look for a different outsourcing company. Some companies are better at adapting to personal style and some companies are really really really good at a certain style, and prefer not to deviate outside of that too much. Neither way is either right or wrong, it’s all just a matter of what’s right or wrong for you and your photography.

Keep in mind too – if you do send a job back to the editing company for corrections, that will add time on to the final delivery date. I always try and have my clients send me jobs soon after they finish photographing the event in case for whatever reason they want me to fix anything. That way I know I’ll have enough time to edit the images, send them to the photographer, and have time for any corrections if anything looks off before the job is due to the photographer’s client. With weddings this is relatively easy since most weddings are due 6-8 weeks from the date of the wedding. If I have my photographer send me the images between 1-3 weeks after the date of the wedding and I get it back to them within a week of that, we’re still only at 4 weeks, which leaves 2-4 more weeks for any corrections or fixes to be made. And that’s usually more than enough time for that. So if you are thinking about outsourcing – try and make it a priority to get images from any job sent off to the editors sooner rather than later. It saves stress on your end, it saves stress on our end, you don’t need to pay expedited fees, and with any luck you can deliver them to the bride weeks before the contract requires you to.

For portrait sessions, usually turnaround time for delivery to the photographer’s client is shorter (a few days to a couple weeks). But the same idea applies. The sooner you can get it to the editor’s, the sooner they can send it back, the sooner you can look it over and send back any corrections that need to be made. And since there’s usually a lot less images in a portrait session than a wedding, corrections generally go super fast.

So bottom line – will it be perfect? Probably not. But it should improve over time with each editing job you send out, as long as you provide good, constructive criticism and the company is open to making adjustments. So be patient.

alex bee

Photo by Alex Bee. Processed with VSCO presets  Kodak Portra 800

When should you start outsourcing?

If you’re getting really close to the wire on delivering images to your clients, outsourcing might be a great way to bail yourself out. And I’ve definitely had clients do this too at the end of the season when everything is super backed up. I totally get it. Or like I talked about at the beginning of this article, if you’re ready to incorporate in-person sales into your business and need some extra time in your schedule to accommodate that, you’re probably also ready to start outsourcing.

But If you’re not sure if you want to get started with outsourcing, but still sort of on the fence about it, then honestly, you’re probably ready. The best time to start outsourcing is before you need it. How will you know? Let me help you determine.

Go through your booked weddings/portrait sessions for the entire season. (If you don’t have your portrait sessions booked out 3+ months like you will most of your weddings, that’s ok – if you’re aiming to have about 2 portrait sessions per week, for example, just use that as a starting point.) The week following each wedding, start blocking off time in your calendar for culling, editing, retouching, etc. Don’t forget to do the same for each portrait session, including the time for the actual portrait session itself. Once you’ve done that, start blocking out the rest of your week – block off approximately how much time you spend on customer inquiries, in-person sales, product ordering, preparation, and/or shipping, and other administrative tasks you know that you do regularly on a daily/weekly basis. And be honest with yourself. Don’t block off only an hour for doing email, for example, if you know that you’ll end up on Facebook and it’ll take two hours. Take a good hard look at each and every task, and be honest with yourself on how long it takes. Now do this for every other week in your season.

If you start to notice that you’re having a hard time fitting it all into a regular 50 to 60-hour work week (let’s face it, who out there in the photography world works 40 hours a week and that’s it? Show of hands? Yeah that’s about what I thought) and still make all of your product delivery deadlines, you probably want to think about outsourcing before the season starts. And let me tell you – it’s much easier to train someone in on your editing style and work through sample edits when it’s not crazy insane wedding season (or senior portrait session season, etc.).

Another easy way to tell if you’re ready is to just think of last year. Were you cutting it close on a lot of your deadlines and the delivery dates outlined in your contracts? Then it’s probably also time to start thinking about outsourcing.

One final note…

Outsourcing should make your life easier and help your business run smoother. If it’s not, or if it’s becoming a financial burden, you’re doing it wrong. Something in the whole process is a little bit off, and the pieces aren’t adding up. Outsourcing should be something that helps you move forward in your business and become more profitable, not the other way around.


Beth-TeutschmannBeth has been working in the photography industry as an editor and virtual assistant for over 5 years. When not working, she pursues her passions of yeti-hunting, underwater basket weaving, and teaching herself Elvish.  See her website here.