Should You Tweet Content More Than Once?

A really interesting discussion was going on at Twitter. Rand of Moz was saying that he wanted to convince his wife Geraldine to tweet content more than once.

That one tweet stirred up a conversation that you can read on Twitter.

Here is a quick screenshot of part of the conversation.

Should You Tweet Content More Than Once

As you can see, Rand is an advocate for tweeting content more than once because it’s unlikely that all of your followers will see your content the first time.

I agree with Rand completely. In fact, here is my method of tweeting.

I use Buffer to schedule my tweets, and FollowerWonk to determine the best time to tweet.

I then use two WordPress plugins to automate sharing. WP to Buffer is used to add new content to my Buffer queue at specific intervals.

Then Buffer my Posts is used to schedule older content to reshare at a specific interval.

At the same time I mix in fresh content from other websites that I curate and feel my followers would enjoy. That way it’s a good mix of old, new and other people’s content.

This has worked for me, and I constantly adjust the timing and intervals to make it more optimal. That’s the key… try, fail, adjust, try.

I hope you found this helpful in your journey towards Twitter mastery.

Thanks for reading,
Scott

What have you done for your photography business lately?

photography-business-lately

What have you done for your photography business lately?

I’ll ask again. What have you done for your photography business lately?

This has been a friendly reminder to take time here and there and find ways to improve your photography business.

Thanks for reading,
Scott

Improve Your About Page With Your Story

your story your about page

Marketing and storytelling are one in the same. The photographer’s about page is often overlooked when writing great content. So today I want to share some simple things to do for improving your about page.

It all starts with a list, which can then be transformed into paragraph and bulleted based content.

Start with your story. How you got into photography. Why you are a photographer. Then create a list of what you bring to the table and how you plan on making your customer’s experience the best possible.

At the end of the day your about page should tell your story, but relate it to your clients.

I was in the process of reworking my about page, and included 10 facts about myself. Two of those included being color blind and dyslexic. No more than an hour after hitting the update button I received an email from a lead. She was an eye doctor opening her own practice. She specializes in color blind people, which apparently relates to dyslexia. So when she read my about page there was an instant connection. So she contacted me.  See the email here.

That is one small bit of proof that sharing your story works.

I’ve now shared a snippet of advice for your about page, and short story of my own experience. But there are so many other photographers utilizing their about pages in such great ways. Below are some of those, so please be sure to check them out.

To keep this discussion going I want to mention two other things.

When reworking my about page I found myself writing too much.  So I eventually cut it down so it’s straight to the point, but still sharing my story.  If you find yourself in that same situation, I recommend rewording your story and submitting it as a Photo Profile at Seven By Five Magazine.  I say that because you then have “press” to include on your website, and it continues your story for anyone interested in reading more.

If you have written an awesome story for your about page, or included a beautiful video then please comment with a link so the community can take a look at what you’ve done.

Thanks for reading,

Scott

 

Per Image Pricing

The a very long time I have been offering package and day rate pricing to clients. However, after my friend Rosh Sillars published an article on per image pricing I decided to rethink my strategy.

That’s not to say that package pricing is a bad method. In fact, for wedding photography package pricing is ideal. You can learn all about that methodology at Salesographer.

But if you want to learn about per image pricing and how useful it is for some photography styles like commercial work, then view the conversation I had with Rosh.

Basically per image pricing is the idea where you are charging one price for each image, and that includes all of your time shooting, editing and delivering the product.

Because of this method, Rosh considers himself a low-risk photographer. Meaning that if the client isn’t happy with the product that Rosh reshoots it without added fees.

Check out Rosh’s per image pricing calculator.

per-image-pricing

If this interests you definitely learn more about it from Rosh!

Thanks for reading,
Scott

Can Introverted Photographers Run A Photography Business?

Can you be an introvert and a photographer and still make money?

The simplest answer is yes.  But there is more to it then that.

My friend Angela is an introvert like me.  However, she runs two successful businesses.  One is a newborn photography business and the other a creative consulting business.

Angela  talked at Canadian Imaging and during her presentation told a story being a red head, and when her life changed from the standard red head to something completely different.

I am also an introvert, but with a mild case of extroversion as well.  I consider myself more an ambivert.  Like many other photographers I do not enjoy the sales aspect of photography because it involves putting myself out there in a very different method than I like.

I do not enjoy the in-person consult or in-person sales following a session.  I much prefer communicating via email than I do in-person or over the phone.  That’s me.  That might be you.  That’s many photographers in the world.

So I take advantage of what is possible with a website, and other tools that are out there.

For example, when a lead comes in through my website I will follow up with email communication.

  • I will use plugins like Gravity Forms to survey the lead as a means of gathering all the information required for the sessions/project.
  • I will use NextGEN Pro to provide proofing of the photos before delivering the final product.
  • I will keep a Google Calendar available for leads to see my availability.

I will do everything I can to make the process smooth for the client on the Internet.  However, I will also make myself available for Google Plus Hangouts, Skype calls or meet up in person when needed.

Being an introvert and running a business sometimes means thinking outside the box. It also means having to expand outside the constraints that your brain puts on yourself.

So with all that said – my point of this article is to enourage you to think different.  Think creativly and come up with new ways to boost your business without reaching too far out of your introverted brain (when you don’t have to).  Then open up more when you do have to.

I want to hear from you now, though.  Comment and let me know what type of things you do to help your business even though you’re an introvert.

Thanks for reading,
Scott

Need some advice for selling your photography services?  Check these out:

Bonus Video from CreativeLIVE

View the course here.

Featured Member: Amanda McInerney

What kind of photography do you do?

As a web designer, I encompass product, location, and staff photography but for my personal photography site, I enjoy taking photographs of my explorations of the amazing country I live in and anything else that catches my interest in my travels around the world!

featured-member-amanda-mcinerney-01

Story behind this image: This gorgeous blue winged Kookaburra was the perfect model. He sat on the branch of a Bauhinia Tree staring at me serenely, although always keeping a watchful eye.

Broome my hometown, recently came under siege by giant mining company, Woodside and the Western Australian State Government to compulsorily acquire land of great value to the indigenous and local people of this area. It was proposed to build the world’s largest gas processing hub on top of one of the most beautiful and pristine areas, James Price Point.

Despite the presence of Dinosaur Footprints, endangered Bilbies and Turtles, endangered monsoonal vine thickets, the list goes on .. the people of Broome fought a long hard battle for over four years.

This kookaburra became used to people and the occasional hand outs, it received, (mostly scavenged) by perching in this tree, located at the information booth, run by volunteers on the dirt road leading to James Price Point, some 40 km from Broome.

PS We won the battle!!

How would you describe your style?

Broad lol! I don’t really have a “style”, I love all aspects of photography and the use of different lenses for different occasions, macros for bugs and wildflowers, wide angles for spectacular sunsets and panoramas and zoom lenses for the beautiful effects that can be achieved by fading the background of a subject.

What’s your approach to post processing?

I try to catch my photos as close to how they are in real life but I am pretty good with photoshop when the occasion calls for it.

featured-member-amanda-mcinerney-02

Story behind this image: This photo I love purely for its beautiful colours! This image was captured with the beautiful turquoise waters of Roebuck Bay, Broome as a backdrop. I remember there was some patience involved in this photo as there was a light breeze and the flower seemed to be for ever on a mission to keep moving!

What or who inspires you?

I spend as many hours as I can scouring photographic sites for inspiration and admiration.

featured-member-amanda-mcinerney-03

Story behind this image: This photo was shot at one of the local beaches in Broome during the wet season. I love this photo for its depiction of the Kimberley Wet Season storms and the lone indigenous boy on top of the rock taking it all in!

What gear do you use?

I use a Nikon D800E with a Nikkor 28-300mm Zoom, a Nikkor 17-35mm wide angle, and a Tamron 90mm for macro.

Website: http://www.kimberleyphotos.com.au/

The Photographer’s Trap

It can be a trap of the photographer to think that his or her best pictures were the ones that were hardest to get

Don’t Get Stuck on Twitter Without Words

stuck-on-twitter-without-words
I was browsing recent Tweets and came across this one from Hugh Briss. I had to share because it’s such a simple idea that I do not think many photographers take advantage of.

I see many photographers hesitant to put text over the photographs because it will distract from the actual scene.

So here is my suggestion.

On your website you do not need to include text on your photograph. But take that photograph and add a very catchy block of text that will be used on social media.

Set that image as your Featured Image in WordPress, as your Open Graph image for social media and then whenever you share the page or post use the image with text.

That way you have the opportunity to get more words in than you typically cannot.

Make sense?

As a reminder, do not not include the text on a photograph in your portfolio. Only for social media.

Give it a shot and share it with us so we can see what you did.

Thanks for reading,
Scott

How To Plan Better When You Barely Understand Digital Marketing

plan-digital-marketing-plan-to-succeed

Our friends at Colorvale have a fantastic planner for photographers, and it’s available in two forms: digital and bound. The digital version is a large file where you can print the planner however you want. The bound is of course printed on top quality paper and bound strong spiral binding and durable covers.

The “Plan to succeed” planner is a way for you to organize your tasks, scheduling, client workflow, blogging, giveaways and so much more. It’s 290 pages of glorified organization, and it’s designed for photographers of all ages and styles.

When I received the bound planner I was happy to see and feel the quality of the book.

Even though I’m more of a digital organizer, I wanted to give it a try so I could recommend it for all the photographers who like using pen and paper.

plan-to-succeed-goals

Not only was I able to keep track of my social media, email marketing and blogging for my freelance photography site. But I was able to mix in the Photocrati planning as well.

plan-to-succeed-preview

So if you are the type of photographer who needs a better way to organize your thoughts, ideas and process of digital marketing, then please check out “Plan to succeed”. The product was designed for you and is well worth the try.

Thanks for reading,

Scott

Tell Your Story & Connect With Customers

your story your about page

As photographers we are not always great at writing copy to promote ourselves.

In fact, many photographers outsource their writing of bios and such.

For me personally I have used a very long and personal bio with a much shorter intro.   However, I have been in the process of tweaking and improving my bio and recently revamped it with 10 facts about me..

The goal was to make it connect on a deeper level with potential clients.

tell-your-story

I made the switch to the new intro, but kept the longer bio as an optional read for people wanting to learn even more.  I included facts about being color blind and dyslexic which defines me as a photographer and writer.

Within minutes of making the switch I received an email from a potential client.  This is the email, minus the name:

Hi Scott,

I am looking for someone to take photographs of my office and my patients for my website and brochures. I really liked your portfolio. But what captured my attention most was you said you were color blind and dyslexic. I am an optometrist and I work with children that have reading issues often labeled dyslexic, when with the right testing we realize they have vision issues. I opened my practice a year ago, so I am still in a start up phase. Please let me know if you would be interested.

So there you go – the first potential client to contact me after the bio rewrite was a very personal and connected person.

My point here is that if you have ever second guessed being honest and open, telling your story – stop it.

Tell your story and connect with clients.

Thanks for reading,

Scott