How Baby Photographers Can Connect With OB/GYN Offices

photographer-marketing-obgynA really interesting topic came up in a Facebook group that I thought was well worth sharing with Photocrati customers.

The question was basically asking how to market a business through an OB/GYN office. What’s the best approach?

Before I get into some advice, I thought I’d also mention that this same approach can be done for a pediatric office.

Photography Marketing w/ OB/GYN

First thing I would recommend is to create drop cards that can be placed on a counter, or side table in the waiting room.  Pick up a bunch of acrylic stands for the cards from a Staples or similar type of store. That way the case is clear and all you see are your beautiful cards.  When my wife was pregnant and I would go with her to the doctor, every time she left I noticed a case filled with cards right next to the secretary’s window.

Promo material for you and the office can also be a winner. But there’s a trick to it, because the products need to market both you and the office.  Examples of this would be notepads with your photo in the background and credit at the bottom, with the office information at the top. These can be used by the office staff and also left in the waiting room with pens that have your photo wrapped around them. You never know when expecting mothers will need to write something down.

cake-smash

Taking this a step further would be custom appointment cards. Pick up a card from the doctor and then create an identical copy of it, but with the backside being your information.  When the cards come in, offer them to the office for free.  Many doctors will jump on the opportunity to save some money (I know…), even when it’s a simple business card sized appointment card.

If you want to make a huge impression, then step it up a notch by getting super friendly with the office manager and eventually requesting a wall to hang your photos on. Pick out your absolute best photographs, frame them nicely to match the waiting room’s decor and get those things hung so people see your work large.  On the same note, you could contact interior designers to partner with and they can potentially get your photos hung in many offices.

Something else to consider is including the doctors and interior designers on your freebie which you give away on your website.  By recommending them to your clients you’re giving them business and yourself business. Aside from the promo materials you are offering the office to use, you’re also giving back to the partnership with strategic lead generation. I created a kit which details this strategy, for wedding photographers. But it can be adopted for baby photographers as well.

Advice reworded from responses in the Facebook group.

Photocrati Instagram Weekly Round 35

Bad crash in #IndyCar practice today for Helio Castroneves, glad to see he came out of it just fine. (This shot from Long Beach.) #becauseracecar #brasileiro #penske #teampenske #getolympus #aaa #hitachi #photocrati
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Yesterday gave me a horrible case of
' Not my car' #darkroomapp #we35 #Photocrati #EveryDayPhotographer #exploringthefrontier
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‘ Not my car’
Great Egret with Breeding Plumes Photographed at the Palo Alto Bay Wetlands Preserve, Palo Alto, CA. #egret #naturephotographersofinstagram #photocrati #naturephotographer #wildlife #wildlifephoto #nature #naturephoto #wildthings #bird #birdphoto #birdphotography
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Great Egret with Breeding Plumes Photographed at the Palo Alto Bay Wetlands Preserve, Palo Alto, CA.

Press Conference thingie #exploringthefrontier #Photocrati #camerawork #darkroomapp
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Press Conference thingie
Happy Friday, here's a photo (from Long Beach.) #fdlb #FormulaD #mazdaspeed #becauseracecar #Drifting #modrift #mazdatrix #ponycargirl #getolympus #gtradial #photocrati
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Happy Friday, here’s a photo (from Long Beach.)

Got my fingers crossed for a nice sunset tonight #NitzStrap #ExploringTheFrontier #Olympia #Tumwater #Washington #Weather #ScottWoodPhotography #Olympiagram #photocrati #sky #beautiful #nature #sunset #clouds #tree #amazing #light #cloud #grass #cloudporn #landscape_lovers #cloudy #sunsets
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Got my fingers crossed for a nice sunset tonight

Bushtit (Male) Photographed at Natural Bridges State Beach, Santa Cruz, CA. #birdphotography #birdphoto #bird #naturephoto #nature #wildlifephoto #wildlife #naturephotographer #photocrati #birdphotography #wildlifephotos #wildlifephotography #santacruz #California #wildthings
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Bushtit (Male) Photographed at Natural Bridges State Beach, Santa Cruz, CA.
After all these years I finally got a halfway decent photo of my weigela, Wine & Roses, after yesterday's rain.
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After all these years I finally got a halfway decent photo of my weigela, Wine & Roses, after yesterday’s rain.
Morning.... #we35 #Photocrati #EveryDayPhotographer #exploringthefrontier
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Morning….
Whimbrel Bathing at Sunrise Photographed at Natural Bridges State Beach, Santa Cruz, CA. #bird #birdphoto #birdphotography #wildlife #wildthings #California #santacruz #photocrati #wildlifephotography #naturephotographer #nature #naturephoto #naturalbridges #naturephotography #naturephotographersofinstagram #wildlifephoto #sunrise
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Whimbrel Bathing at Sunrise Photographed at Natural Bridges State Beach, Santa Cruz, CA.

Sunrise over the University of California, Santa Cruz #naturephotographersofinstagram #naturephotography #santacruz #photocrati #California #sunrise #naturephoto #naturephotography #nature #wildlifephoto #naturephotographer #landscape #photooftheday
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Sunrise over the University of California, Santa Cruz
What my brain processor looks like at the moment #we35 #Photocrati #EveryDayPhotographer #exploringthefrontier
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What my brain processor looks like at the moment

Scott Dixon. One of my driver portraits from #TGPLB. #indycar #target #chipganassi #scottdixon #racing #motorsports #photocrati #getolympus #ponycargirl
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Scott Dixon. One of my driver portraits from #TGPLB.
Merriam's Chipmunk Eating Elderberries Sometimes you just have to go out on a limb to get what you want! Go to my YouTube channel to see the first of several videos about these chipmunks. #wildlifewednesday #chipmunk #photooftheday #naturephotographer #wildlifephoto #nature #naturephotography #naturephoto #photocrati #naturephotographersofinstagram #animals #animalphoto #wildlifephotography #wildlife #cutecritter
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Merriam’s Chipmunk Eating Elderberries Sometimes you just have to go out on a limb to get what you want! Go to my YouTube channel to see the first of several videos about these chipmunks.

One more driver portrait from #TGPLB: Gabby Chaves. #IndyCar #motorsports #sunoco #honda #gabbychaves #getolympus #photocrati #ponycargirl
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One more driver portrait from #TGPLB: Gabby Chaves.
Half Hour to go at work, there is still a few speakers left,at least I got to see a #sunset thingie. One more day to go. #We35 #Photocrati #EveryDayPhotographer #exploringthefrontier with the #darkroomapp
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Half Hour to go at work, there is still a few speakers left,at least I got to see a thingie. One more day to go. with the

Photocrati Instagram Weekly Round 34

Great Egret in the San Lorenzo River Photographed along the river in Santa Cruz, CA. #egret #bird #birdphoto #nature #naturephoto #wildlife #wildlifephoto #photocrati #river #santacruz #California #reflection
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Great Egret in the San Lorenzo River Photographed along the river in Santa Cruz, CA.
On the way to Bryce canyon last weekend- perfect puffy clouds #clouds #arch #bryce #sky #cloudporn #landscape #photo #photooftheday #photocrati
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On the way to Bryce canyon last weekend- perfect puffy clouds
Sorry for posting so late, but captured this shot this morning. #hummingbird #bird #nature #ExploringTheFrontier #photocrati #ScottWoodPhotography #Olympia #Washington
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Sorry for posting so late, but captured this shot this morning.
In the river #lightroom #exploringthefrontier #photocrati #nyc #newyorkcity #sunrise #sunrise_and_sunsets #manhattanbridge
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In the river
Red-Shouldered Hawk (Immature) Photographed at Neary Lagoon Wildlife Refuge, Santa Cruz, CA. #hawk #raptor #bird #birdphoto #birdphotography #photocrati #nature #naturephoto #wildlife #wildlifephoto
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Red-Shouldered Hawk (Immature) Photographed at Neary Lagoon Wildlife Refuge, Santa Cruz, CA.

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“Earth laughs in flowers.” ~ Ralph Waldo Emerson
Reflections on Lake Lois in Lacey, WA captured with an IR converted camera. #IR #sky #beautiful #nature #water #tree #amazing #spring #lake #leaves #plant #landscape_lovers #instagood #ExploringTheFrontier #Washington #ScottWoodPhotography #photocrati
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Reflections on Lake Lois in Lacey, WA captured with an IR converted camera.
Anna's Hummingbird Chick and Egg Photographed at Natural Bridges State Beach, Santa Cruz, CA. This chick was less than 24 hours old. The sibling hatched the next day. Happy Mother's Day! #hummingbirds #hummingbirdphotography #bird #birdphoto #birdphotography #birdwatchers #nature #naturephoto #wildlife #wildlifephoto #wildlifephotography #photocrati #happymothersday #naturalbridges #santacruz #California
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Anna’s Hummingbird Chick and Egg Photographed at Natural Bridges State Beach, Santa Cruz, CA. This chick was less than 24 hours old. The sibling hatched the next day. Happy Mother’s Day!
Me... You... your Mama and your cousin too... None of us are prepared for Monday... #we35 #exploringthefrontier #Photocrati #darkroomapp
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Me… You… your Mama and your cousin too… None of us are prepared for Monday…

suddenly! #streetart #we35 #exploringthefrontier #Photocrati #darkroomapp
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suddenly!
Havasu falls at havasupai in arizona. 10 mile hike was well worth it! Thinking of bringing a few people down in august whos up for it? Photoadvclub.com #havasufalls #havasupai #supai #waterfall #waterfalls #tour #camping #amazing #azphotograhers #igers #photocrati #canon
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Havasu falls at havasupai in arizona. 10 mile hike was well worth it! Thinking of bringing a few people down in august whos up for it? Photoadvclub.com

How To Use Google’s Search Analytics in Webmaster Tools

google-search-analytics-webmaster-toolsGoogle recently updated their Webmaster Tools with a new feature called Search Analytics.

Basically the new feature (currently in beta) allows you to see how your content is ranking based on search keywords. From there you can drill down into various search formats like web versus images, or by location or time frame and so on.

The actually results are displayed by the search query, and filtered by:

  • Click count
  • Click through rate
  • Impressions
  • Rank position

I explored the new search analytics features to show you how useful it is for your website.

Now please head over to your Webmaster Tools area and check out Search Analytics.

Then begin optimizing your content even better based on your findings.

Photocrati Instagram Weekly Round 33

Anna's Hummingbird (Male) Photographed along the Skypark Linear Park & Par Course, Scotts Valley, CA. #hummingbird #hummingbirdphotography #bird #birdphoto #nature #naturephoto #photocrati #wildlife #wildlifephoto
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Anna’s Hummingbird (Male) Photographed along the Skypark Linear Park & Par Course, Scotts Valley, CA.
On the rails again #we35 #exploringthefrontier #darkroomapp #Photocrati #sightsfromnjt
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On the rails again
A shot from the ghost town Bordeaux, WA #bordeaux #abandonedearth #ghotsttown #welivetoexplore #abandoned #beauty #ghosttown #green #ivy #northwestisbest #notbanksy #ExploringTheFrontier #Washington #ScottWoodPhotography #photocrati
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A shot from the ghost town Bordeaux, WA

Why no, I don't think it looks silly at all. I think they look great together. #sony #a6000 #nikon #80-200 #ExploringTheFrontier #photocrati
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Why no, I don’t think it looks silly at all. I think they look great together. #80-200
What could possible go wrong? #ExploringTheFrontier #ScottWoodPhotography #photocrati #cute #dog #cat #funny #puppy #bestfriend #ilovemydog #socute #instadog #dogoftheday #toocute #instapets #cuteness #ilovemycat
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What could possible go wrong?

A quick #redeye & breakfast #we35 #exploringthefrontier #darkroomapp #Photocrati
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A quick & breakfast
White-Crowned Sparrow Photographed along the Skypark Linear Park & Par Course, Scotts Valley, CA. #sparrow #bird #birdphoto #nature #naturephoto #wildlife #photocrati #wildlifephoto
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White-Crowned Sparrow Photographed along the Skypark Linear Park & Par Course, Scotts Valley, CA.

Banana Slug Enjoying a Tasty Fungus Meal Photographed at the Fall Creek Unit of Henry Cowell Redwoods State Park, Felton, California. #bananaslug #slug # fungus #mushroom #nature #naturephoto #wildlife #wildlifephoto #photocrati #forest #woodland
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Banana Slug Enjoying a Tasty Fungus Meal Photographed at the Fall Creek Unit of Henry Cowell Redwoods State Park, Felton, California. # fungus

Giant Green Anemone Photographed at Natural Bridges State Beach, Santa Cruz, CA. #anemone #tidepools #sealife #nature #naturephoto #wildlife #wildlifephoto #photocrati #naturalbridges #santacruz #California
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Giant Green Anemone Photographed at Natural Bridges State Beach, Santa Cruz, CA.

Featured Member Profile: Cheryl Machat Dorskind

Cheryl Machat Dorskind is a photographerCheryl Machat Dorskind, artist and author from Westhampton, New York.  She also happens to be a super happy Photocrati customer and we’re delighted to share some of her books with the rest of the community.

Currently Cheryl’s website is broken into two components. The main website is HTML based, made on her own in Dreamweaver. The blog portion is done on WordPress using the Photocrati Theme. Very soon Cheryl is converting 100% to WordPress and will be utilizing the Photocrati Theme combined with NextGEN Pro to sell prints and license photos.

To top off all of Cheryl’s business, she also mentors newer artists, so switching completely to WordPress opens the doors for how she can market her business online.

With that said, today we’re focusing on her latest eBook, published by Flatbooks (the same publishing company for some of my own eBooks).

photographing-children-naturally-cheryl-machat-dorskind-cover

Photographing Children Naturally is Cheryl’s latest book, and it’s super awesome.  In the book, she shares her knowledge and approach to photographing children in natural light.  But she also goes beyond just working with natural light.  She talks about the reasons behind photographing children and what it means for parents.  She discusses outfits and how you should present yourself as the photographer.

Page 96 of Photographing Children Naturally

Cheryl also includes checklists for how to prepare for the session, and a variety of resources to be prepared. Resources include equipment for working with light, backgrounds, software and more.

Cheryl is not only doing great things with our products, but she out there educating the photo community in such awesome ways. So we hope you will check out her website and books.

Photocrati Instagram Weekly Round 32

Coast Black-tailed Mule Deer Buck Photographed at Henry Cowell Redwoods State Park, Felton, CA. #deer #wildlife #wildlifephoto #nature #naturephoto #animals #animalphoto #photocrati #stateparks
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Coast Black-tailed Mule Deer Buck Photographed at Henry Cowell Redwoods State Park, Felton, CA.
Music Hall in HO scale on the Cincinnati in Motion model railroad in the Cincinnati History Museum. #HALLabackThursday #Cincinnati #Ohio #cincygram #cincyUSA #cincyrefined #365cincinnati #cincylove #ohiogram #beohioproud #exploreohio #cincitecture #queencityscenes #cincyscenes #grandinspirationsphoto #photocrati #heyfred_lookatthis #cincymuseum #insta_america #thisisOTR #HOscale #modelrailroad #modeltrains #cincinnatiinmotion #cincyinmotion #MusicHall #MusicHallCincy #beautifulcincinnati
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Music Hall in HO scale on the Cincinnati in Motion model railroad in the Cincinnati History Museum.
Spring beauty from our Frankfort, KY trip earlier this month. Wish I knew what this is. #SpringinKY #Kentucky #kygram #roamkentucky #explorekentucky #travelky #Frankfort #FrankfortKY #insta_america #photocrati #grandinspirationsphoto #rockin_shotz #bestblooms #heyfred_lookatthis
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Spring beauty from our Frankfort, KY trip earlier this month. Wish I knew what this is.
Western Jack O'Lantern Mushroom Photographed this humungous fungus along the Pine Trail, Henry Cowell Redwoods State Park, Felton, CA. #mushroom #fungus #nature #naturephoto #photocrati #HenryCowell #stateparks
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Western Jack O’Lantern Mushroom Photographed this humungous fungus along the Pine Trail, Henry Cowell Redwoods State Park, Felton, CA.

A much needed walk..thank you @southdownsmtbskills for the reminder... #rapeseed #nature #naturelovers #countryside #southdowns #westsussex #bluesky #yellow #crop #sunnyworthing #sooc #smartphone #photocrati
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A much needed walk..thank you @southdownsmtbskills for the reminder…
I hadn't planned on making a cocktail and sitting outside this evening but it is too nice out not to. #ExploringTheFrontier #Olympia #Washington #photocrati #drink #alcohol #perfection #vodka #orangejuice #screwdriver #evening #outside
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I hadn’t planned on making a cocktail and sitting outside this evening but it is too nice out not to.

Fab #sunset at the @sg_skygarden !!! #jj_mobilephotography #iphone6plus #iphoneonly #igerslondon #ig_photooftheday #thisislondon #london @instagood #featuremeinstagood #proHDRx #igworldclub #cityscape #insta_crew #photooftheday #prettycitylondon #shutup_london #gramoftheday #bns_mobile #igers #timeoutlondon #ic_week_18 #iphonesia #nofilter #photocrati
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Fab at the @sg_skygarden !!! @instagood
I have been doing some #WE35 experiments for the April expedition. All done in camera. #WE35 #ExploringTheFrontier #ScottWoodPhotography #photocrati #sky #tree #cloud #day #grass #leaves
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I have been doing some experiments for the April expedition. All done in camera.

Yet more #WE35 experimentation this afternoon. As with the last, done 100% in camera #WE35 #ExploringTheFrontier #ScottWoodPhotography #photocrati #sky #nature #clouds #tree #cloud #grass #plant #leaves #cloudporn #cloudy
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Yet more experimentation this afternoon. As with the last, done 100% in camera

Why You Should Attend WordCamp Philly 2015

WordCampPhilly2015

WordCamp Philly is coming up on June 13th and 14th. It will take place at the University of the Sciences in Philadelphia.

The main event with all the the presentations, and the keynote, is on Saturday, June 13th. It’s a full day of sessions and panels on a wide variety of topics. Regardless of your area of interest or level of knowledge, you’ll find a lot to learn from.

On Sunday, June 14th, there is a 4-hour Contributor Day. As in prior years, this is a less-structured event aimed at somewhat more advanced WordPressers

Light breakfast and a full lunch is provided, at the all for the price of one small donation to the WordPress foundation.  To attend only on Saturday it costs $20.  To attend both days it costs $30.

What’s a WordCamp?

WordCamps are casual, locally-organized conferences covering everything related to WordPress, the free and open source personal publishing software that powers over 75 million sites on the web.

WordCamps come in all different flavors, based on the local communities that produce them, but in general, WordCamps include sessions on how to use WordPress more effectively, beginning plugin and theme development, advanced techniques, security, etc. To get an idea of the types of sessions typically seen at WordCamps, check out the WordCamp channel at WordPress.tv.

What about photographers?

We are extremely happy to share that our very own Community & Blog Wrangler, Scott Wyden Kivowitz, has a session at WordCamp Philly.  His talk is called “Start Selling Images With WordPress In Under 10 Minutes”.  We think you will really enjoy this.

But although Scott may be the one of the speaker specifically talking about selling images, other topics can greatly impact photographers.  So we strongly recommend to attend if you have the day available and can donate the $20.

Is it worth it?

For sure! Read Scott’s writeup on his first ever WordCamp experience. Our NextGEN Gallery support hero, Cais, is also on the WordCamp Toronto organization team.  That shows the love of WordCamps, how great they are for the WordPress community, and how much you can learn from them.

So head over to the WordCamp Philly 2015 site and buy your ticket today.

Photocrati Instagram Weekly Round 31

Great Blue Heron Photographed along Moore Creek, Natural Bridges State Beach, Santa Cruz, CA. #heron #bird #birdphoto #wildlife #wildlifephoto #nature #photocrati #naturephoto #santacruz #naturalbridges
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Great Blue Heron Photographed along Moore Creek, Natural Bridges State Beach, Santa Cruz, CA.
#Sakura it begins in #NJ #we35 #nikonnofilter #darkroomapp #35mm #exploringthefrontier #Photocrati #SouthOrange
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it begins in
Not a bad setting to enjoy my burger tonight #vans #burger #ExploringTheFrontier #Olympia #ScottWoodPhotography #Olympiagram #photocrati #vansburger #bestburgersinolympia #fairburger #frings #olysbestoutsideburgers #specialsauce #vansburgers #washingtonstate
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Not a bad setting to enjoy my burger tonight

Merriam's Chipmunk Admiring Its Tail Photographed along the Skypark Linear Park & Par Course, Scotts Valley, CA. #chipmunk #wildlife #wildlifephoto #animals #animalphoto #nature #photocrati #naturephoto
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Merriam’s Chipmunk Admiring Its Tail Photographed along the Skypark Linear Park & Par Course, Scotts Valley, CA.
Harbingers of Spring #Kentucky #Frankfort #kygram #explorekentucky #travelky #roamkentucky #heyfred_lookatthis #daffodil #jonquil #photocrati #grandinspirationsphoto #midwestmoment #insta_america #latergram
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Harbingers of Spring
Mowing sucks, but it's just a little bit better when this is your back yard #ExploringTheFrontier #Washington #Olympia #ScottWoodPhotography #photocrati #Olympiagram #chores #yardwork #mowing
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Mowing sucks, but it’s just a little bit better when this is your back yard
Magic is happening #arcanumnyc #arcanumnj #newyork #newyorkcity #nyc #photocrati #exploringthefrontier
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Magic is happening
Spiraling #arcanumnyc #arcanumnj #exploringthefrontier #photocrati #nyc #newyorkcity #newyork
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Spiraling
Good morning (around 3.5 miles from home ) #we35 #exploringthefrontier #Photocrati #Sakura #darkroomapp #sonyartisan
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Good morning (around 3.5 miles from home )
Monarch Butterfly Photographed at Natural Bridges State Beach, Santa Cruz, CA. #monarch #butterfly #wildlife #wildlifephoto #nature #naturephoto #photocrati #santacruz #naturalbridges
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Monarch Butterfly Photographed at Natural Bridges State Beach, Santa Cruz, CA.
Always has been my favorite locomotive on the layout.
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Always has been my favorite locomotive on the layout.
Bordeaux, WA - shooting in a ghost town #ExploringTheFrontier #Washington #ScottWoodPhotography #photocrati #pnw #bordeaux #abandonedearth #ghotsttown #abandoned #beauty #ghosttown #green #ivy #northwestisbest
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Bordeaux, WA – shooting in a ghost town
Practicing his railfan skills. Will have to see if I can find the resulting photo. #modelrailroad #modeltrains #modelrr #railfan_in_training #HOscale #photocrati #heyfred_lookatthis #railfannation #SimpsonModelRailroad
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Practicing his railfan skills. Will have to see if I can find the resulting photo.
Nothing like a quick morning #photowandering in #NYC #exploringthefrontier #we35 #Photocrati #nikonnofilter #darkroomapp
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Nothing like a quick morning in

Hot....Steamy....Lights... #Photocrati #darkroomapp #NYC #exploringthefrontier #photowandering
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Hot….Steamy….Lights…
In the process of getting closer #photocrati #picoftheday #lake #boat
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In the process of getting closer
Purple Finch (Male) Singing at Sunrise Photographed along the Pine Trail, Henry Cowell Redwoods State Park, Felton, CA. #finch #bird #birdphoto #wildlife #wildlifephoto #nature #naturephoto #photocrati #sunrise
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Purple Finch (Male) Singing at Sunrise Photographed along the Pine Trail, Henry Cowell Redwoods State Park, Felton, CA.

Powder Mill Creek Photographed off the Powder Mill Creek Trail, Henry Cowell Redwoods State Park, Felton, CA. Happy Earth Day! Please do whatever you can to help support this fragile planet that has done so much to support us and all the other species of life on Earth. #creek #nature #naturephoto #water #landscape #earthday #photocrati
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Powder Mill Creek Photographed off the Powder Mill Creek Trail, Henry Cowell Redwoods State Park, Felton, CA. Happy Earth Day! Please do whatever you can to help support this fragile planet that has done so much to support us and all the other species of life on Earth.
This couple did not speak a lot of English but spoke enough to ask me to take a photo of them with their phone, I asked to take one with my camera #darkroomapp #nikonnofilter #exploringthefrontier #Photocrati #photowandering #Sakura #portrait
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This couple did not speak a lot of English but spoke enough to ask me to take a photo of them with their phone, I asked to take one with my camera
Earth Day, and what a beautiful planet it is. #seetheunobserved #grandcanyon #canon #eveninglight #canonusa #lifeisart #photocrati #earthday #beautifulplanet
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Earth Day, and what a beautiful planet it is.
Spent some time in Bordeaux, WA on Saturday. This is an old ghost town that I have driven by dozens of times and until recently didn't know existed. #ExploringTheFrontier #Olympia #Washington #ScottWoodPhotography #Olympiagram #photocrati #beautiful #nature #pretty #water #tree #day #river #colorful #grass #landscape_lovers
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Spent some time in Bordeaux, WA on Saturday. This is an old ghost town that I have driven by dozens of times and until recently didn’t know existed.