New Look New Logo


The Photocrati website went under the knife and came out with a brand new look and logo.

Why? NextGEN Gallery and the Photocrati Theme are getting closer to a tight integration. So we wanted the two products to have consistency. That way when customers are going between the documentation for either product, it’s more obvious that it’s the same company.

That, and we also wanted a prettier logo.

We went with 99Designs for crowdsourced logo ideas. We then came up with our favorites and internally (and partially externally) voted for the ones we want to narrow it down to.

Once we picked the winner, we worked with the designer to make some final adjustments to the logo.

photocrati logo

The icon is the most important part of the logo. Because that is consistent between the 2 products.

In addition, the icon can be used without text, and also says some things about the company.

Step back from the icon a bit and you will notice that it is actually the letter p.  Cool, right?

But on top of that, it’s also a play on the standard aperture blade logo that many photographers use. Except it’s broken up, with multiple shades of green.

So with that all, said, we hope you enjoy the new logo as much as we do.

Thanks for taking the time to read this!

Photocrati Theme On Sale for 2014 Black Friday

We’re happy to share that today through Monday that the Photocrati Theme is on sale at 50% off.

In the United States we are celebrating Thanksgiving, so this is our small way of saying thank you

Purchase your subscription to the Photocrati Theme and be grandfathered in at the discounted price.

Photocrati Theme On Sale for 2014 Black Friday

We also have a Black Friday deal going on for our gallery plugins, NextGEN Plus and NextGEN Pro at 40% off.

NextGEN Plus & Pro On Sale for Black Friday

How To Attend 2014 PhotoPlus Expo Free


Scott and Tether Tools partnered for a giveaway of a free 2014 PhotoPlus Expo Full Conference Pass.

The giveaway ends tomorrow, so definitely register to try and win as soon as you can.

The full pass does not include travel, hotel or food. But the pass itself is worth $549 and gets you full access to classes, keynotes and of course the expo floor.

Visit the giveaway page for more details and to register.

This Photography Offer Ends In 5 Days

This starts at noon today!

Last year the photography industry was introduced to a new concept called the 5 Day Deal. Some people were turned off by the amount of promotion that came from it, but not everyone. In fact, the 5 Day Deal raised thousands of dollars for charity. So this year the stakes are higher and now the deal is back with a vengeance. The goal is to do far better than last year’s charity donation, with over $100,000.

There are many amazing contributors, including our very own Scott Wyden Kivowitz offering his presets and two of his ebooks. How it works is simple…

The deal lasts for 5 days long (that’s the obvious part), and for the 5 days you have the ability to purchases over $2,000 worth of products for under $100. When purchasing you have the choice to choose which of the charities you would like to donate to. Or you can have the 5 Day Deal team split it evenly between the charities.

There will be a live counter showing how much money was raised for charity. At the end of the 5 days an announcement will be sent to all purchasers with the total donation amounts. It’s pretty cool!

Some of the products included come from photographers like Zack Arias, Trey Ratcliff, Nicole S Young, Joel Grimes, David Duchemin and so many others.


These amazing photographers have compiled together 39 different photography products; including training, tools, and much more, into an awesome deal only available for the 5 days.  Included in the bundle are:

  • Over 70 hours of training video
  • 14 Photography ebooks
  • 300+ Lightroom Presets
  • 500+ Textures

and so much more.

The deal starts today, October 15 at 12pm EST and ends October 20 at 12pm EST.

We really hope that you take a good look at the deal and either pick one up for yourself or gift it to someone because either way you’re donating to charities that could use the donations.

Learn more here.