For Readers

The resource directory is a way to connect you, our readers, with the best companies providing goods and services for photographers. To be clear, the listings in our directory are paid, so the directory is an advertising medium. But it is advertising the way it’s supposed to be – a legitimate effort to connect people who can mutual benefit from the interaction.

To make the directory genuinely useful, we do our best to link only to reputable companies with good service histories. So the directory is kind of like a better business bureau of photography-related companies. To get in, they have to be in good standing and stay in good standing.

We have not personally used every company in the directory. For those we haven’t used, we do research and basic due diligence online, looking for reviews, forum discussion threads, and other indicators of performance.

If you use any the companies in the directory, please feel free to let us know if you have a particularly good or bad experience.

For Companies

If you are interested in being listed in the directory, feel free to contact the editor at editor@photocrati.com. This site currently receives about 25,000 unique visitors and 60,000 page views per month. Our traffic level is on a sharp upward curve, and we expect to surpass 100,000 page views in June 2009. We have devised the directory as a cost-effective method of putting worthy companies in touch with our readership – serious enthusiasts, semi-professional, and professional photographers.

As noted above, we only list companies that we feel comfortable passing on to fellow photographers. If that’s you, this arrangement is a good thing because our readers are more likely to use your services than they would be in the case of “normal” online advertising. The fee for a listing on our main directory page is $36 / year, just enough to help offset the costs of running the site. The price for our “featured” listings on the sidebar vary. If you are interested either in the directory or sidebar advertising, please contact the editor, Erick Danzer, at editor@photocrati.com.

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