The Ultimate Social Media Guide for Photographers
Here at Photocrati we often blog about your websites, but we try to also share content that is related to websites. For example, how social media can drive traffic and…
Printed Portfolios
Even in this world of online meetings, websites and blogs we need a printed portfolio book to show prospects. I’m in the process of re-doing my books so I’ve been researching this pretty heavily.
The format and styling of your book will depend greatly on who you’re marketing to as well as your own personal style. A wedding book is not going to be anything like a commercial book which won’t necessarily look like a pj book. In general here are a few nuggets of wisdom I’ve been able to scrounge in my research. (more…)
The Purple Cow
I’ve decided that it’s time to start putting my foot down and really begin promoting my freelance business. As I wrote previously about life as a corporate photographer and being at the mercy of the bean counters I think it’s time to get this party started before the next round of layoffs appear over the horizon. I’ve been “freelancing” part time for almost thirty years, I’ve also been very fortunate in that I’ve always had a full-time job as a photographer in that time. Well as I get older I realize that the corporate gravy train could dry up at anytime and it would be nearly impossible for me to get another full time corporate gig, especially at my ripe old age of 47. That realization is why I made the decision to build up my freelance business now, while I can. (more…)
Book Review: Photographer’s Guide to Yosemite
One of the larger segments of the photographic book market is the “Photographer’s Guide” segment, numerous authors and publishers have, over the years, covered any number of photographic destinations. Michael Frye’s little ::amazon(“1930238002″,”Photographer’s Guide to Yosemite”):: is my favorite of the genre. It’s small, well-produced, and reflects the author’s deep knowledge of Yosemite National Park and surrounding areas. (more…)
Book Review: Tell the World You Don’t Suck
Tell the World You Don’t Suck: Modern Marketing for Commercial Photographers by Leslie Burns Dell’Acqua
I’m a big fan of marketing and advertising my business. I really try hard to put my work, my business and my name out there as much as possible. With that said, sometimes I get stuck. Getting stuck in your marketing is no different from getting stuck creatively. It happens to all of us and learning how to break out of that rut and into more productive areas is important for any business owner. It’s at times like these that books like this one come in very handy indeed. Sometimes we need a creative kick in the pants, sometimes the foot is more business oriented. (more…)
My New Pocket Guide
What makes photography so interesting is the constant learning process: new equipment, new techniques, new software. It can become overwhelming at some point. Well thankfully there are plenty of resources available to feed the mind and expand your knowledge. My latest read has quickly become my favorite, my new pocket guide so-to-speak. Joe McNally’s The Hot Shoe Diaries: Big Light from Small Flashes (Voices That Matter) is not only fun to read, as is Joe’s style, but it’s also a fantastic source to learn how to master the use of small lights. (more…)
Book Review: The DAM Book, Second Edition
I was recently reminded of how quickly our world as photographers has changed in the last year or two, and reading the newly-released second edition of Peter Krogh’s ::amazon(“”, “The DAM Book: Digital Asset Management for Photographers’):: drives home that point in spades. (more…)
Review: Lumapix FotoFusion
This isn’t really a review so much as it’s a giant, stinky, slobbery dog-kiss on the people who make this program. I can’t believe I waited so long to buy it.
Book Review: Art & Fear
I frequently get questions from folks looking to pursue a career in fine art nature photography, as with many forms of art, there are many who would love to pursue it, but few who do. While the primary reason for this is financial, another part of the barrier is simple fear. It is to this audience, the beginning or mid-career photographer (or other artist), that Bayles and Orland’s famous tiny ::amazon(“0961454733″,”Art and Fear: Observations on the Perils and Rewards of Artmaking”):: is addressed. While many books attempt to cover the particulars of pricing, of stock photography, of sales technique, few cover the inner hurdles real-world artists face in embarking on art as a career, and none do it so well as Art & Fear. (more…)
Book Review: Art & Fear
I frequently get questions from folks looking to pursue a career in fine art nature photography, as with many forms of art, there are many who would love to pursue it, but few who do. While the primary reason for this is financial, another part of the barrier is simple fear. It is to this audience, the beginning or mid-career photographer (or other artist), that Bayles and Orland’s famous tiny ::amazon(“0961454733″,”Art and Fear: Observations on the Perils and Rewards of Artmaking”):: is addressed. While many books attempt to cover the particulars of pricing, of stock photography, of sales technique, few cover the inner hurdles real-world artists face in embarking on art as a career, and none do it so well as Art & Fear. (more…)
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