Photography marketing is one of my favorite subjects. It’s so much fun learn new tricks, techniques and methods. It’s also extremely fun to see photographers putting the ideas into action and then hearing about the results.
Photography Marketing & Star Wars
I found a poll recently, on a random poll web app site where 70% of random people love Star Wars, and 30% do not. That sparked an idea to discuss how interested photographers can implement photography marketing tactics like a Jedi or Sith Lord.
“Do or do not… there is no try”
When it comes to photography marketing, you have to try new techniques, otherwise there are few chances for business improvement and you are only relying on old business to bring in new business.
“Use the Force, Luke.”
Think of the Force and the actual marketing technique, like blogging. Use it, embrace it, build it, and grow with it.
“I’ve got a very bad feeling about this.”
Intuition is a great thing, but having the data behind decisions is extremely important. Make sure you have Google Analytics or some other statistics tool in place.
“Don’t let your personal feelings get in the way!”
Going along with the previous quote. Once you have the statistics in place, you can pinpoint what keywords you’re ranking well for, what blog topics are helping and which are not. SEO for photographers, is as important as marketing for photographers.
“I find your lack of faith disturbing.”
Criticism is something that can and should boost your photography business, not hurt it. If you publish and photograph and the comments you receive aren’t what was expected then you need to learn from it and improve. Feedback is good for the soul.
“The Force is strong with this one.”
Competitors know when you are using a technique that produces good results. In fact, they might try to duplicate it. Competition is good, but always be thinking ahead and plan for the future.
“Watch your mouth kid, or you’ll find yourself floating home.”
Ok, so Han Solo was not a Jedi or Sith, but the quote works very well. When you are planning your marketing tactic, make sure you are true to yourself. Being yours and respectful can produce amazing results for your photography business.
“Only a Sith Lord deals in absolutes.”
If a marketing strategy fails, do not give us. Keep poking the box, as Seth Godin says. Try, fail, try. If you do fail, go back to the first quote, “Do or do not… there is no try”. In other words, start fresh and keep pushing until you find a strategy that is successful.
“May the Force be with you.”
Sometimes you have to let a test play out for some time before you can consider it a fail. Have trust in yourself and what you are trying to accomplish. Eventually, it will pan out in your favor.
“I’m Luke Skywalker, I’m here to rescue you.”
In closing, don’t assume that you’re the most powerful Jedi. Always be learning, as Yoda does. Find marketing blogs around the web and learn from other sources. Even if they’re not photography specific, you can relate it to your work, usually with some ease.
Thanks for reading,
The photographs in this article were used with permission by Chris Nitz Photography.