As we move towards the coming new year many of us are beginning to implement a new marketing plan. Also, as the holiday season comes to a close many of our thoughts are on giving. Cause marketing is an opportunity to combine the two. For those unfamiliar with the term, cause marketing is a form [...]
Even in this world of online meetings, websites and blogs we need a printed portfolio book to show prospects. I’m in the process of re-doing my books so I’ve been researching this pretty heavily. The format and styling of your book will depend greatly on who you’re marketing to as well as your own personal [...]
One thing that many buyers of commercial photography like to see are behind the scenes videos of a shoot. It allows them to get a sense of how you like to work and what kind of shoot you might run if they were to hire you. Even for photographers working in the retail and personal [...]
Tell the World You Don’t Suck: Modern Marketing for Commercial Photographers by Leslie Burns Dell’Acqua I’m a big fan of marketing and advertising my business. I really try hard to put my work, my business and my name out there as much as possible. With that said, sometimes I get stuck. Getting stuck in your [...]
I’ve got a show coming up soon (a two-person show, I’ll be showing a new set of dune abstracts), so for the last week or so I’ve been spending a fair amount of time on marketing the show. I’ve sent out an email to my on-line mailing list, updated my web site and my Facebook [...]
I’ll admit that “truth in advertising” is a bit of a contradiction in terms. But one of the great advantages, as well as responsiblities, of photography is that most people view photos as representations of reality. Or at least they do on a subconscious level. Those of us in the industry, and certainly anyone who’s [...]
