How much photographers should spend on ads greatly depends on multiple variables.
- End goal
- Target market
- Advertising media
This article is super short because there is no simple answer to the question.
What we can tell you is you, the photographer, create the answer.
You spend however much money you want to spend on ads.
Some photographers get many great leads from spending only $100 on ads. Some get great leads without spending a dollar on ads, and some spend a lot of money on ads and get very few leads.
So it really depends.
Hate to say it, but it’s true.
To give you some guidance, at least for Facebook ads, check out the following resources.
- Free course from Starboard Editing
- Course from Art of Six Figures
- Courses from Sprout Studio
- Free course from Photo Biz X Podcast
As a bonus, if you’d like to try an organic approach rather than ads, check out the course, More Leads More Clients.