Raising Prices

I understand that things are tough right now for a lot of creative professionals like us. I know several photographers who are really struggling to make ends meet, a couple who have gotten out of the business completely, and a couple who have branched out into completely different fields to stay afloat. I also know several who are so busy they’re turning away work. Regardless of your particular situation a periodic review of your pricing structure is part of doing business. Many times that review will lead you to the conclusion that you need to raise prices. But knowing your pricing is too low and implementing a price change are two distinct steps.

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Nikon D700 Review: Field Test Report

Peter Burian tests this remarkably fast, rugged professional DSLR with full frame sensor and over-sized pixels for stunning image quality

7-product-nikon-d700

Combining the best features and technology of the D3, the Nikon D700 is far more compact/affordable and 9.6 ounces lighter. This new professional model shares the fast EXPEED processor and full-frame 12.1 megapixel CMOS chip and it’s nearly a rugged as the D3 thanks to a weather-resistant magnesium alloy body. The primary differences are a slower (but still fast 5fps ) continuous drive speed, reduced viewfinder coverage (95% vs. 100%) and only a single CompactFlash card slot. But the D700 gains a built-in flash (great for wireless remote flash control) and an automatic sensor cleaner. Add the optional MB-D10 battery grip and it can fire long bursts at a blazing 8fps.

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Gotchas in Lightroom B&W conversions

In my last post, I described a basic workflow for using Lightroom to produce black and white images from color originals. In general, the process is simple and problem-free, but there are two specific areas where problems have arisen and suggest some strategies for working with them.

The first problem is easy enough to explain, if you have a smooth gradient from one hue to another, such as the pink-to-purple-to-blue transition of an earth shadow, you may need to exercise restraint and caution with the Grayscale Mix controls. It’s fairly easy, particularly if you use large or very differing adjustment values for the different hues in the gradient, to end up with unnatural looking results. In most cases, this is easy to fix, once you actually notice it, by careful adjustment of the sliders, but occasionally it won’t be, and you’ll have to resort to other techniques (perhaps the gradient filter tool, or working the image with other tools in Photoshop) to realize your vision.

The second problem is noise. Sometimes strong adjustments to the Grayscale Mix sliders will really bring out noise in an image, I often run into this when darkening skies. Noise reduction can help here, but, there’s a catch…

A third problem is trickier, a longstanding issue in black and white conversions in Lightroom, as well as Adobe Camera Raw, is a set of artifacts that often crop up along edges of images you’d applied strong Grayscale Mix adjustment effects. Below, I’ve included a 100% crop of a detail along the top of the mountain from the example in my previous post.

100% crop
100% crop

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Intro to Digital B&W with Lightroom

Nearly every digital camera on the market is built around a sensor designed for color imaging. As a result, it’s a little too easy to forget they can be used to produce fine black-and-white images as well. That’s a pity, because, in many ways, a workflow that starts from a color RAW image offers enormous power and flexibility. In this post, we’ll take an introductory look at producing black and white images from color digital RAW files using Adobe Photoshop Lightroom.

Getting started couldn’t be simpler, after having imported your image into Lightroom and moving to the Develop module, notice that at the top of the “Basic” panel Lightroom offers a choice of Color and Greyscale “treatments”, switching from one to the other is as simple as clicking on one of the names-but not quite yet. First, you’ll want to consider adjusting the white balance, which probably sounds a little confusing at first. After all, white balance is all about adjusting the image to be warmer or cooler, and yet we know we’re going to end up with a neutral result, what gives?

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Fun With Green Screen

Digital photography has brought about a whole new way of experimenting with your images. If you really want to test your creative juices you have to try shooting on a green screen. This technique is the same one used in Hollywood and featured in most of today’s blockbuster movies and used daily on TV newscasts. Green screen, also known as chroma key is surprisingly easy and definitely fun. You’ll need a few items to get started. (more…)

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HP LP2475w: First Impressions

As I’ve previously mentioned, I’ve recently been upgrading my primary digital darkroom machine, and I was happy enough with how cheaply I was able to get a machine that really met my needs that I decided to take a better look at upgrading my monitor.  I’d been using a decent but much older 21″ Dell “Ultrasharp” monitor, and with calibration it was more than good enough for me to get a lot of my work done, but I still felt that something a little bigger might be of value, so I started looking at bigger (24-inch), and perhaps better LCDs for my system. I hoped to find something a little better in gamut size and viewing angle than the (perfectly nice) Dell, but a lot more affordable than the high-end ::amazon(“B0012RZK1Y”, “EIZO”):: monitors in the same size range. I ended up with the  ::amazon(“B001FS1LLI”, “HP LP2475w”)::, and I thought I’d share some of my initial impressions with you here.

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Q & A: Should I be concerned about high ISO performance in a DSLR?

Question

Most digital camera test reports on the Internet devote several pages to image quality at ISO 1600 and above. Now that I’m ready to trade up from a digicam to a DSLR, should I be really concerned about high ISO performance? When I was shooting with a Nikon F-601, I usually used ISO 100 to 400 film, and on a few occasions, Fujicolor 800, so why is ISO 3200 so important now? S.W.

Answer

Your question makes a valid point, S.W. In conventional photography, few photo enthusiasts ever used the very “fast” films. In fact, most retailers did not even stock print film faster than ISO 800 or slide film faster than ISO 400. But since digital cameras include built-in high sensitivity options — up to 6400 or even to 25,600 in some cases — this aspect receives a great deal of attention. And that’s not surprising, since high ISO quality is one obvious method for comparing various cameras. (more…)

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How to Host a Meetup – Part 1

As photographers, it seems like a lot of the work we do, we work alone.

So, where do we go for inspiration, and to improve our craft?

The internet has been a huge boost to education for the introverted – they can go online, and get any number of “experts” to tell them everything under the sun.   It seems like everybody is an online expert these days (examines navel momentarily), and the good, old-fashioned “let’s meet in person” concept is from bygone days.

No more, I say!   Let us meet!

I have hosted several meetups here in my local area for photographers; I thought I’d share a bit about what goes into a meetup, how to host a meetup, and how to make sure it’s successful. (more…)

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Olympus E-30 Review: Field Test Report

A high-end 12.3 megapixel camera with a vast range of features including some unique amenities for creative photographers

Olympus E-30
Olympus E-30

Featuring the highest resolution available in the Olympus E-series, the E-30 is more compact, lightweight and affordable than the 10.1 megapixel E-3. This newer model includes most of the same features as the professional camera, but benefits from several upgrades. These include some new technology, higher 12.3 MP resolution, a brighter/larger LCD (2.7 vs. 2.5-inches), more auto-focus options in Live View mode and some unique new features. While the E-3 is more rugged and well-sealed — and employs a slightly larger viewfinder — the E-30 will certainly meet the needs of serious photo enthusiasts. (more…)

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