How To Use Google’s Search Analytics in Webmaster Tools

google-search-analytics-webmaster-toolsGoogle recently updated their Webmaster Tools with a new feature called Search Analytics.

Basically the new feature (currently in beta) allows you to see how your content is ranking based on search keywords. From there you can drill down into various search formats like web versus images, or by location or time frame and so on.

The actually results are displayed by the search query, and filtered by:

  • Click count
  • Click through rate
  • Impressions
  • Rank position

I explored the new search analytics features to show you how useful it is for your website.

Now please head over to your Webmaster Tools area and check out Search Analytics.

Then begin optimizing your content even better based on your findings.

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Scott

Scott Wyden Kivowitz is the Chief Community Officer at Photocrati Media. You will find Scott blogging here, at Imagely, and hosting our podcast. Learn about the Imagely team

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