As photographers we are not always great at writing copy to promote ourselves.
In fact, many photographers outsource their writing of bios and such.
For me personally I have used a very long and personal bio with a much shorter intro. However, I have been in the process of tweaking and improving my bio and recently revamped it with 10 facts about me..
The goal was to make it connect on a deeper level with potential clients.
I made the switch to the new intro, but kept the longer bio as an optional read for people wanting to learn even more. I included facts about being color blind and dyslexic which defines me as a photographer and writer.
Within minutes of making the switch I received an email from a potential client. This is the email, minus the name:
Hi Scott,
I am looking for someone to take photographs of my office and my patients for my website and brochures. I really liked your portfolio. But what captured my attention most was you said you were color blind and dyslexic. I am an optometrist and I work with children that have reading issues often labeled dyslexic, when with the right testing we realize they have vision issues. I opened my practice a year ago, so I am still in a start up phase. Please let me know if you would be interested.
So there you go – the first potential client to contact me after the bio rewrite was a very personal and connected person.
My point here is that if you have ever second guessed being honest and open, telling your story – stop it.
Tell your story and connect with clients.
Thanks for reading,
Scott
