Who Are Your On Social Media? Person or Brand?

Who Are Your On Social Media? Person or Brand?Buffer App posted a fantastic article on their blog talking about what you share on social media and how you portray yourself.

The article is super important to read for photographers because so many are individual freelancers but also so many work as a team.

So the question becomes, do you portray yourself as a person or as a brand?

Who Are You On Social Media?

In my personal opinion I believe it depends on the business.  If a wedding photography business has a Twitter account as @WeddingBiz and not @JohnDoe then the Twitter persona should be the brand always. That doesn’t mean that you can’t add a signature to tweets like (Scott).  But it does mean that personal comments should be omitted.  For example, politics should not be tweeted from the business Twitter account unless of course the photography business is oriented towards politics.

At the same time, although your social accounts might be a business, there is no reason to hide your employee’s personas in the social shares. For example, here at Photocrati how we Tweet might be different if I was tweeting veres Becky or Erick.  But as long as we sign each Tweet with our names then it’s easier for followers to connect and relate to us.

Person or Brand

This is actually how we handle social media at Photocrati.  We have business accounts under Photocrati, NextGEN Gallery, etc.  Through these accounts we share business related content and post as the business. When needed we sign with our names of who is posting.

This allows us to be authentic as our business and also bring in the personalities of our employees.

At the same time, many of us at Photocrati have personal accounts, which we link to on the team page.  From our personal accounts we show our authentic personas much more than we do in the business accounts.

How About You?

So who are you on social media?  Are you your business or yourself as a person?  Please comment and let us know as it’s a fascinating topic.  Feel free to link to your social profiles so others can see how you handle them.

Photocrati Instagram Weekly Round 8

Handball season begins.
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Handball season begins.

Pep talk #handball #sports
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Pep talk

Central park photowalk #fall #photocrati #pacrocks

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Central park photowalk

From the PAC Photowalk in Central Park after Photo Plus, Halloween weekend. igzabeherphotography.com #centralpark #glenspanarch #waterfall #blackandwhite #blackandwhitephotography #bnw #photocrati
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From the PAC Photowalk in Central Park after Photo Plus, Halloween weekend. igzabeherphotography.com
Lighting tight spaces #Photocrati
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Lighting tight spaces

Goal!
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Goal!

Yes ... yes it is a foggy morning by the pale sky light.... #photocrati #vscocam #uniquephoto #Nj #SouthOrange #NJTransit
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Yes … yes it is a foggy morning by the pale sky light….

Sprouting Photographer Announces free “Take Back Your 80%” Course

photo-80-20-courseOur friends at Sprouting Photographer have launched a really cool business course for photographers.

When starting a photography business, many photographers do not realize how of the creative work is done compared to the business work. Typically it is 80% business and 20% creativity.

When photographers do not realize this, it shocks them greatly from the get go.

Well, our friends at Sprouting Photographer just launched a free course called “Take Back Your 80%” which is intended to help guide photographers through the process of swapping that 80% and 20% so that photographers are spending 80% of their time on creativity and less time on the business side of the equation.

As I said, the course is completely free, so there is no harm is signing up.  Click here to get started.

Photocrati Instagram Weekly Round 7

Amsterdam biker #3
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Amsterdam biker

Drottningholms slott 10/10
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Drottningholms slott 10/10

He's been bad #vscocam
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He’s been bad

I'm temped by another lens ... #vscocam
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I’m temped by another lens …

Art We All ? #vscocam post #ppe2014 #PhotoWandering
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Art We All ? post

Such a gorgeous day for an engagement session in Ashland,VA! Cannot wait for @tayedw and @koontzcmk April 2015 wedding! @forstnerphotos #forstnerphotography #photocrati
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Such a gorgeous day for an engagement session in Ashland,VA! Cannot wait for @tayedw and @koontzcmk April 2015 wedding! @forstnerphotos

#Añisclo #cañón #pirineus #mountain #monte perdido #huesca #aragon #igersandorra #natura #nature #Ordesa #picoftheday #monte perdido
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perdido perdido

PAC Master #Photocrati
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PAC Master

#Halloween in the city #vscocam
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in the city

I use #photocrati for www.bubbelbubbel.se. It rocks!
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I use for www.bubbelbubbel.se. It rocks!

We found a waterfall #CentralPark , some one was really happy #vscocam #PhotoWandering #photocrati
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We found a waterfall , some one was really happy

One on my last post #ppe2014 #PhotoWandering images , what a fantastic weekend my friends thanks #vscocam #photocrati
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One on my last post images , what a fantastic weekend my friends thanks

Sara is spelled without an H #Photocrati #ppe2014
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Sara is spelled without an H

Central Park photowalks rock #Photocrati #ppe2014
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Central Park photowalks rock

Happy pumpkins #Photocrati
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Happy pumpkins

Did I forget to mention the past weekend was fantastic. .. getting up for work this morning is not that bad.... #pacrocks #PhotoWandering #photocrati #vscocam
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Did I forget to mention the past weekend was fantastic. .. getting up for work this morning is not that bad….

Most impressive #shoes #Paris
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Most impressive

Another kitten...
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Another kitten…

What a completely insane afternoon. .. @sigmaphoto 24-105 f/4 worth every penny today #Nikon D750 put through its paces as well an that new @chrisnitz #nitzstrap is now broken in #vscocam the MVP today was the @thinktankphoto UD60 bags a life saver #photocrati #CameraWork
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What a completely insane afternoon. .. @sigmaphoto 24-105 f/4 worth every penny today D750 put through its paces as well an that new @chrisnitz is now broken in the MVP today was the @thinktankphoto UD60 bags a life saver

Ben Folds #Photocrati #ppe2014
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Ben Folds

Panasonic #Photocrati #ppe2014
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Panasonic

Story time w/ David Hobby @Fuji booth #ppe2014 #Photocrati
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Story time w/ David Hobby @Fuji booth

Credentials #ppe2014 #Photocrati
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Credentials

From the High Line #Photocrati #ppe2014
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From the High Line

Chef Rafael Bara, Benazuza, Oasis Sens Resort, #Cancun #food #cuisine #Mexico #blackandwhite
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Chef Rafael Bara, Benazuza, Oasis Sens Resort,

Hello Manhattan #Photocrati #ppe2014 #ExploringTheFrontier
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Hello Manhattan

#911 memorial in jersey city with the #sunset going down over #N.J. #photocrati
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memorial in jersey city with the going down over #N.J.

Fig and Chocolate Oatmeal Bars. Healthful and decadent! Recipe on blog. #recipe #foodphotography #figweek #NationalFigWeek #photocrati #chocolate
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Fig and Chocolate Oatmeal Bars. Healthful and decadent! Recipe on blog.

Fresh figs and dried figs. #foodphotography #figweek #NationalFigWeek #fruits #photocrati
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Fresh figs and dried figs.

La Grisette, 1850 #sculpture #Paris #photocrati
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La Grisette, 1850

Morning dream #iphone #iphoneart #iphonecomposite #appwhisperer #colorado #conceptual #contemplative #photocrati #juxtaposer #imageblender #nature #landscape #fineart
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Morning dream

Photocrati Feature – Media Library Usage

With Photocrati 4.8 out we decided to take an opportunity to share some of the new features we’ve included in the theme.

In the past we built our own uploader and storage for your background images and header logos.  But now in Photocrati 4.8 we’re using the WordPress Media Library. The advantage of this is a smoother upload and storage process. In addition, now when updating the Photocrati Theme you don’t have to worry about ever losing your background images or logos because they’re already stored outside of the theme.

Check out the video:

While this feature doesn’t affect the look of websites, we believe the change in functionality is beneficial for everyone.

Thanks and enjoy,
Scott

Photocrati Feature – Custom CSS for Desktop vs Mobile

With Photocrati 4.8 out we decided to take an opportunity to share some of the new features we’ve included in the theme.

For advanced users who like using custom CSS, we made things a little easier for you.  In Photocrati 4.8 when set to a modern skin, you now have the ability to add custom CSS specifically for desktop or mobile.  In addition you can also add custom CSS to impact the overall site no matter device is loaded.

Check out the video:

This opens the doors for theme customization and design and we cannot wait to see what you come up with.

Thanks and enjoy,
Scott

Photocrati Instagram Weekly Round 6

#vscocam
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#vscocam
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Go Vintage in Bar Harbor #photocrati
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Go Vintage in Bar Harbor

St Jakob Church, Stockholm
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St Jakob Church, Stockholm

Photocrati Feature – Sidebar Left or Right & Top or Bottom

With Photocrati 4.8 out we decided to take an opportunity to share some of the new features we’ve included in the theme.

We didn’t want to limit user’s design capabilities with the sidebar.  So what we did was introduce two new options for your sidebars.

The first option is to display your sidebar on the left of content or right of content (default is right).

The second is to pull the sidebar above the content when viewed on a mobile device.  The default is to push the sidebar below content on mobile devices.

Check out the video:

This opens the doors for theme customization and design and we cannot wait to see what you come up with.

Thanks and enjoy,
Scott

How To Attend 2014 PhotoPlus Expo Free

tether-tools-photo-plus-expo

Scott and Tether Tools partnered for a giveaway of a free 2014 PhotoPlus Expo Full Conference Pass.

The giveaway ends tomorrow, so definitely register to try and win as soon as you can.

The full pass does not include travel, hotel or food. But the pass itself is worth $549 and gets you full access to classes, keynotes and of course the expo floor.

Visit the giveaway page for more details and to register.

Photocrati Feature – Background Slideshows

With Photocrati 4.8 out we decided to take an opportunity to share some of the new features we’ve included in the theme.

While working on the left side head feature in the Photocrati 4.8 we wanted to go beyond just a static background image. So we decided to take our slideshow gallery and add a similar feature to your homepage.

So now whether you’re using a left side header or other layout style, you can take advantage of a background slideshow.

Check out the video:

The way that the sorting works for this is extremely basic, but down the road we might had more sorting options. At the moment the slideshow will be displayed in the order that the images are uploaded. No other sorting options exist at the moment.

Choose static, rotation or slideshow. Choose your slideshow intervals and effects and save. Refresh your homepage and check out your new background slideshow.

If you want to hide all the content on your homepage then be sure to pick the Page without Content page template. This can be found by editing the page used as your homepage and then picking the page template from within the options there.

This opens the doors for theme customization and design and we cannot wait to see what you come up with.

Thanks and enjoy,
Scott