Photographer’s Adventure Club – A Case Study

photocrati-case-study

Nicholas Pappagallo Jr is a photographer originally from New Jersey, now residing in Arizona. He was on a mission to optimize a website and photography club he runs called the Photographer’s Adventure Club. The website, blog and event section was to be transformed into a branded design.

In this case study, you will see what was happening in the original website, what the goals were for the new website and how the Photocrati theme filled the gap that Nicholas needed.

Original Website

The original Photographer’s Adventure Club website is a custom-built site from one of the club members. For a blog, TypePad was being used. It worked, but unfortunately did not match the look of the main website. The meetup page is a separate event calendar, using the Meetup system and also did not match or fit with the main site.

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The front page of Photographer’s Adventure Club

As you can see, the main website is big and beautiful, showing off some beautiful photographs. Clicking on the “About Us” page (below) brings a two-column style page with clean typography and a gray color scheme, drawing your attention to the content and photograph.

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Single page design of Photographer’s Adventure Club

The Meetup page, while keeping with the color scheme, did not flow with the main site. The typography was different and the layout was not similar in any way.

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Meetup page for Photographer’s Adventure Club

The TypePad blog for the club did not match the color scheme or layout as well. But that was going to change with the redesign.

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Typepad page for Photographer’s Adventure Club

Picking A WordPress Theme

The most important features for picking a WordPress photography theme

  • Clean looking
  • Easy to use
  • Easy to customize
  • Professional
  • Match current website theme

The goal(s) of the website redesign

To have easier to navigate site – currently everything was separate, website, blog & calendar … now they will all be in one place and a better user interface than before!

New Website

When deciding on a theme, Nicholas researched possible WordPress photography themes and came to a decision, picking the Photocrati theme for the new blog. After installing the theme, some customization needed to be done in order to match the width, color scheme and unique menu structure of the main site.

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The new Photographer’s Adventure Club blog

The Photocrati support team was happy to lend a hand and after some theme option changes, custom CSS and adding the club’s logo, the blog looks very similar to the main site.

WordPress has a TypePad importer that made the transition of blog articles very easy. The tool doesn’t import images, so those had to be done manually.

The only thing left was to tackle the events section, in order to replace Meetup. After additional research, Nicholas decided on Events+ as the new event management tool and Membership for subscription levels.. Like the Photocrati theme, Events+ was able to be branded to match the look of the main site. The site is also using the NextGEN WordPress gallery plugin to enable galleries for events with the ability for attendees can upload.  In addition, BBPress was used to add a community forum to the website.

Conclusion

The Photocrati theme was able to resolve the problems that Nicholas had with his the Photographer’s Adventure Club, mainly the lack of branding between site, blog and events. With a customizable WordPress theme, and two additional plugins to add additional functionality, the new website is complete and live.

It was fun seeing the process from start to finish and we’re happy to share this club with the photography community. Nicholas is slowly converting future events to the new website so check out the site and be a part of some fun events.

Thanks for reading,
Scott

Make Your Photography Website Print Friendly

Have you been wanting to add a cleaner print experience for your website visitors?

In the video below, you will see how you can add a simple CSS script in your Photocrati theme’s Dynamic CSS area.

Here is the PrintFriendly button I mentioned in the article.

Print Friendly and PDF

Here is the snippet of CSS that you can paste in your Dynamic CSS section.

If you have any questions please feel free to comment below.

Thanks for reading,
Scott

Fine Art Photography Exhibition by Carl Shubs

Carl Shubs is a Photocrati member and asked to share a short announcement about his fine art photography exhibition and some of his thoughts of the WordPress theme. If you are in the West Hollywood area, please check out his work in person. Over to you, Carl.

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I’m happy to announce that my solo Fine Art Photography Exhibition is now up and running in the Los Angeles area. It opened February 9 and will be continuing through May 15, 2013, at US Bank, West Hollywood Branch, 8901 Santa Monica Blvd., West Hollywood, CA 90069. You can view it Mon-Thurs., 9-5; Fri., 9-6; or Sat., 9-1. There are 14 images on display, ranging in size from approximately 8×10 inches to 5×4 feet. Subject matter covers a wide range of topics including iconic landmarks, people, nature, and unusual perspectives on life and the city around us. The largest is the one below.

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Please see Press Release for more information. While you’re there, feel free to visit the rest of the site and to forward the press release to anyone you think might be interested.

There will be an open house reception on Thursday evening, April 11, from 6:30-9:00 PM, so save the date if you’ll be in Los Angeles. If you’d like an invitation with all the specifics of the evening, just send me an email, and I’ll be happy to send one along when those are ready though you can also just come on in that night. In the meantime, you can stop by the bank during their regular business hours.

So what does this have to do with Photocrati, you might ask? Well, for years I had been looking to create a web site that would give me the professional look, aesthetic style, depth of photo database, ease of functionality and editing, and e-commerce capabilities I had been looking for. As I was starting to have my work shown, I was feeling hopeless that I’d ever find a template that would give me that, and then I found Photocrati. It gave me all that and more. When this opportunity with the bank came along, I was ready for it. I had the site I wanted. It let me show some of the diversity of my photographs as well as giving the people at the bank the sense of professionalism that helped to close the deal.

One of the other things I like about Photocrati is the sense of help and support among their team and this community. These are things I believe in and want to be part of. So, come visit the exhibit and the website, and please let me know about yours.

Best,

Carl Shubs

www.carlshubsphotography.com

The Best Way To Post On Facebook & Google Plus

When it comes to social media, many photographers (including us) want to save time by using automated tools. For example, using Buffer App can save time posting spontaneous links to your Facebook page. Using IFTTT can automatically share your newest blog article on your Facebook page.

Using automation tools are definitely valuable with how busy we are as photographers. But when you are ready to post something on Facebook or Google Plus, there is a simple trick that can increase the views, likes, +1s, clicks and re-shares.

Here are the steps for both Facebook and Google Plus:

  1. Select/Upload your photo(s) to the post
  2. Paste the URL of the link you want clicked
  3. Below the link, include a description of the content the viewer will read about
  4. Post it!

When you’re done, the post should look something like this:

best-facebook-google-plus

After you’ve posted the article, you can feature it on Facebook by making it the full width of your timeline.

Want to see more effective Facebook strategies?  Check out this article from Amy Porterfield.

I also want to mention that you might have a preference for including the URL to your article/page at the bottom of your social post. That is also effective, and looks a lot nicer. However, it will decrease the click-through rate because it won’t be as prominent as having the URL at the top.

That’s about it.  This simple technique will increase the conversions you are hoping for.  If you have questions please feel free to comment.

Thanks for reading,

Scott

Featured Member: Cecil Holmes

What kind of photography do you do?

Landscape, Scenic, Travel & HDR

Behind-Sougahougdee

Story behind this image: This is a waterfall located in Bankhead National Park in Central Alabama. The name of the falls is Sougahougdee Falls. Yeah, so most locals call it Scooby Doo Falls. This particular images was several exposures blended together in Photoshop in order to retain a proper exposure throughout the image.

How would you describe your style?

This is hard for me to do. I’m sure I have a style, I just don’t know how to describe it. If I had to, I guess I’d say it’s conservative with a hint of “on the edge”. Wait, did that make any sense?

What’s your approach to post processing?

It’s a simple approach. I like to spend more time behind the camera than behind the computer, so I utilize presets and plugins often.

Eastpoint

Story behind this image: This image was made in a little oyster community near Apalachicola, Florida called Eastpoint. These oyster boats litter the shoreline and await their captains for an early morning launch. This image was made moments before sunrise. The sky really put on a show that morning.

What or who inspires you?

Seeing great images inspire me. It could be on a TV commercial, billboard, photography magazine, book or online. It doesn’t matter the photographer so much as the image that inspires me.

Chrysler-Interior

Story behind this image: I am an avid HDR photographer. I know those three letters tend to start a war, but I have embraced and enjoyed it. This shot was taken on a friend’s property near Mobile, AL. The story goes it was a daily driver until a few years ago. When it quit running, it was parked here and not touched again.

What gear do you use?

Canon bodies, Canon and Tamron Lenses and Vanguard Tripods and bags.

Links:

Website: http://www.cecilsphotos.com
Facebook: http://www.facebook.com/cecilsphotos
Google Plus:  http://plus.google.com/107885421773779758674/posts
Flickr: http://www.flickr.com/photos/cecilsphotos/

How To Help Prevent Your WordPress Site From Breaking & Being Hacked

We are often asked about WordPress security, and while we are not security professionals, we are happy to share some advice. If you need specific advice for your website, please contact a WordPress security expert like Sucuri.

Recommendations

I will start with some recommendations and then move into answering some common questions that come into Photocrati support.

Backup: Files & Database

BackupBuddy is a fantastic WordPress plugin to automate full-site backups. However, there are many free alternatives in the WordPress plugin directory that can also get the job done. For example, WordPress Backup to Dropbox. Keeping regular backups offline is ideal for a WordPress website so it can be restored if something did happen.

  • BackupBuddy – Premium plugin with annual subscription. Can backup to FTP, Amazon S3, Dropbox and more
  • WordPress Backup to Dropbox – Free with premium upgrades – Can backup to Dropbox only
  • VaultPress – Premium plugin with monthly subscription. Service from Automattic, developer of WordPress

Of course, there are many other backup plugins available. If you have one to suggest please comment below.

Database Optimizing

Keeping your WordPess database optimized is one of the ways to keep it running fast and strong. Database optimization can be done through a database tool, however that is not something that should be touched by someone without full understanding of the tool. There is a plugin that can help anyone optimize their database at any time. WP-Optimize is one of the more popular tools of its kind.

Of course, there are many other database optimization plugins available. If you have one to suggest please comment below.

Security: Monitor & Fix

Because of the popularity of WordPress, it is more vulnerable to attack than other content management systems. One of the top security plugins, free in the directory, is Wordfence. Let it monitor and safeguard certain aspects of your site. Some security plugins come with incident actions, where they will log in and fix hacks if they occur.

  • Bulletproof Security – Free plugin with limited monitoring capability
  • WordPress Firewall 2 – Free plugin with limited capability
  • Wordfence – Free and premium plans – many free options for monitoring levels
  • Sucuri – Premium plans starting at $89 per year. Includes malware cleanup
  • VaultPress – The $40 plan comes with security features

Of course, there are many other security plugins available. If you have one to suggest please comment below.

Security: Admin Accounts

The most important thing I can tell you about your admin account(s) is this… Your admin account should not be called “admin”. In fact, it should not be your name. Call it something that no one would ever guess by looking at your website or social profiles. For example, your admin account could be named “RainSnow.” The account that you are using on a regular basis can be your name, but their user role should be less than an admin, like editor.

Hosting: Good, Better, Best

Many hosting companies have multiple options of hosting styles. At Photocrati, we recommend Bluehost for our customers (who do not photograph adult oriented images) because of their highly rated shared hosting platform. What many don’t realize is that Bluehost also offers virtual private server hosting which provides more speed, security and flexibility for websites. Other hosts we like are WP Engine and Synthesis, who provide WordPress specific hosting and are regularly scan for security vulnerabilities.

  • Dreamhost – A very popular hosting solution, that is proactive when a hack is detected. They offer shared hosting, virtual private servers and private servers.
  • Bluehost – The most popular hosting solution. They offer shared hosting, upgraded shared hosting with more resources and less users on one server.
  • WP Engine & Synthesis – Great option for heavy WordPress users that want the highest security without separate security fees. Both use Sucuri for regular security checks. In addition, both offer built-in daily backups, similar to Apple’s Time Machine. The feature can be very useful if something goes wrong and you want to turn back the clock to the previous day.

Of course, there are many other web hosting solutions available. If you have one to suggest please comment below.

Common Questions

Now I am going to share some common questions we have through Photocrati support.

I’m afraid to update WordPress/plugins because I am worried it will break my site!

Understandable, and you are not alone. My best advice is as follows.

  • Keep your backups up to date. If possible, schedule backups to run daily or weekly.
  • Whenever a plugin, theme or WordPress has a minor update (i.e., 3.4 to 3.4.1), then update it right away. Typically minor updates contain important bug or security fixes.
  • If a plugin, theme or WordPress has a major update (i.e., 3.4 to 3.5), then hold off on updating until developers and other users have put the updates through further live testing. Or if you have access to another WordPress install, duplicate your live site to a “staging site” or “development site” and update there to see if it’s okay to update the live site.

Here is an article I’ve written with more on WordPress updates.

Here is an article discussing how to manually create a secondary (or staging) site or use BackupBuddy to create one.

It is also worth noting that all WP Engine plans come with a staging site feature where you can automatically create a staging site at any time.

Can I revert back to an older version of WP, Theme, Plugin if my site does break?

As mentioned, before updating anything on a live (production) site, create a backup.

To answer the question, it depends on the update. Many times if it is a minor update, then the database is not changed much at all. If that’s the case, then replacing the WordPress files on your server should revert smoothly. If the WordPress update is a major one, then it is likely that reverting back to an older version might break the site. Using a plugin like BackupBuddy (mentioned and linked above) can help reverting to older versions smoothly.

Typically with themes and plugins you can revert at any time, but you will have to speak to the developers of each. With the Photocrati theme, reverting is safe with minor updates. Major updates typically have database changes. The same goes for NextGEN Gallery.

What if my site breaks, and I lose everything? How can I restore my site to a working version?

This is where a backup tool comes in. Of all the backup plugins available, BackupBuddy has the easiest for restoring a WordPress website. Another option is going with a host that supplies backups on a daily or weekly basis (as mentioned above).

How do I do a full backup of my site before upgrading?

Most backup plugins will do a full backup with all the files on the server. However, not all of them can or will backup your database, which is also extremely important. When deciding on a backup plugin, make sure that the one you decide on offers database backup as well. Many times these plugins also have a one-click solution to perform the backup. My upgrading workflow includes:

  1. Manually click the backup button to get it going
  2. Wait until the backup is complete and confirmed
  3. Perform the upgrades

How do I know if the new version will fix my issue?

Take a look at the changelog that comes with themes or plugins. Each plugin in the WordPress directory should have an included changelog. For example, here is a link to NextGEN Gallery’s changelog page in the WordPress directory. Many themes, like Photocrati, publish a blog article with the changes, in addition to including a changelog file within the theme’s ZIP. Here is a link to the Photocrati changelog archive.

In a changelog, developers include what is new, what was fixed and what was changed. Before doing an update, look at the changelog to see if it addresses your issue. If so, check the issue after updating.

If you are not seeing the change fixed, verify that you do not have caching activated on your website or server because that will delay the changes from being live. We find that many WordPress users are using plugins like WP SuperCache or W3 Total Cache. Both can be very effective for speeding up your website. However, they both take a lot of time for the cache to clear and updates to show.

Clear cache and then deactivate the plugins to see changes on your live site. Then reactivate when complete.

If your issue was addressed in the changelog, but you continue to see the issue after updating, then contact the developer.

I’m worried about being hacked, how can I protect my site?

Pick one security plugin and keep it active and monitoring your website. I personally recommend Wordfence due to its many options and levels of security. In addition, their premium plans are not too expensive if added security is needed. I also host with WP Engine, so I know that my site will regularly be scanned by Sucuri thanks to the relationship between the companies. Between my host, their security measures and Wordfence, I feel comfortable with my website.

For more security tips, please visit my article, Secure Your WordPress Website (Do It).

Oh no! My site got hacked, how can I fix it?

If you want to handle the hack on your own, It’s best to wipe your server clean and restore to a backup that is clean from hacks. Before doing so, try to figure out how the hacker got in and what was vulnerable. Keep in mind that if you run on shared host, like Bluehost or Dreamhost’s starter plan, that your website is vulnerable to attack if someone else on the same server gets hacked.

My personal recommendation is to hire a company like Sucuri to fix your hack. Being that Sucuri handles WordPress security on a daily basis, it is likely they can identify and fix the problem fairly quick.

My site is so slow, what can I do to help speed things up?

There are many things you can do to speed up your website. The list below will cover a few of the things you can do, that can make obvious improvements.

  • Go with a better hosting option, not necessarily the provider. For example, a VPS (virtual private server) will push your website out to a visitor faster than a shared host.
  • Reduce the amount of front-end plugins that are running on your website. For example, if you have Facebook or Disqus comments live on your website, and not many people are commenting, then remove them. Try to only keep plugins on your website that are used on a regular basis or are crucial to the function and security of your site.
  • Do not use multiple security or caching plugins. Doing so can cause conflicts and actually slow down or break your website.
  • Keep your database optimized (mentioned above)

What plugins do you suggest to help speed up my site?

As mentioned above, WP Optimize is a great plugin for keeping your database clean and optimized. If you would like to see which plugins are affecting page speed, there is a great plugin that tests the front end of your website. Download P3 Plugin Performance Profiler and give it a try. The results will show you WordPress, theme and plugin load speed. Of course, there will be things that you cannot remove, so the plugin is best for identifying plugins that are slowing down your site. I ran this on my own website and found one plugin causing a major drain on my page speed. See the results and how I used P3 to speed up WordPress.

Conclusion

If you have any other advice or suggestions for the Photocrati and NextGEN Gallery community, or anyone who stumbled upon this article then please comment below to share.

Thanks for reading,

Scott

Lead Generation For B2B Using LinkedIn & Google Analytics

Wanapi is a new tool well worth checking out for any photographer focused on businesses or business people as your customers.

Wanapi connects to your Google Analytics and shows you interesting b2b sales leads. You can see which companies visited your website, when and what they did there.

With it, you can literally connect your Google Analytics and LinkedIn accounts to the application. Then, it analyses the data and shows you which businesses were on your site, why and what they were doing.

Here are some screenshots.

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The basic default screen lets you browse the companies, and clicking on a company brings up the traffic.

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Clicking on the LinkedIn tab brings up employees at the company and their connection to you.

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You can then hide the company, add notes, show what pages the people visited and categorize the lead.

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Hovering over the chart will bring up more information that can be useful for your outreach to the new lead.

So there you have it. Wanapi is pretty neat and very new. The basic account is free, but looks as though they will be adding price levels in the future.

Thanks for reading,

Scott

What Baby Toys Can Teach You About Photography Websites

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There is such an overwhelming amount of photography website designs around the Internet.  Sometimes in life, we get inspired by the strangest things.  In this article you will see how a simple baby toy inspired some insights into photography websites.

My nephew was playing with this musical toy and certain things the toy did sparked some thoughts.

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  • Keep your colors consistant -  This toy has so much going on with color.  Of course, because it’s a baby toy the colors are meant to trigger certain responses.  A photography website color scheme should be simple so that the color in the photographs are drawing the viewers eye.
  • Music – This toy is meant for a child to hear and play music.  My nephew already loves music, so when he plays with the toy he also dances.  A photography website can have music, but think about the audience before setting it to auto-play.  Will your audience enjoy the music?
  • Things to touch – Baby toys have so much to touch.  Things move, open, make noise and have texture.  A photography website should also have things to touch, but in an organized way.  Keep the layout clean and have a focus so your visitors do what you want.
  • Durability – Most baby toys, like the one you see in the photo above, are built to last.  Make sure you are using a well designed and thought out WordPress photography theme and use the best website hosting for photographers so you’re website is safe.

Now it’s your turn.  Think about a toy and comment below with what it teaches you about supercharging your photography websites.

Thanks for reading,

Scott

Zack Arias On If He Had To Start His Photography Business Again

Zack Arias is one of my personal favorite modern photographers. There are so many amazing things about Zack that are so inspiring. These things go beyond just his photography. They’re also videos and words.

Zack has a way with words that catch your attention and keep you focused, listening hard.

Well, not long ago, Zack offered a free webinar with Photoshelter, where he shared a story about what he would if he had to start his photography business over again.

Below is the video recording of the webinar, but I want to get you thinking already by sharing his key points

  1. Hire an accountant because you’re a photographer and you may need help with the business aspect.
  2. Slash your expenses by getting rid of cable or drinks of coffee or the fancy car. Spend wisely.
  3. Know your business numbers, like the cost of doing business. Use the calculator from NPPA if you need to.
  4. Purchase only the gear you need for your business.
  5. Get a basic WordPress website (we can help you with that!)
  6. Get basic business cards with your name, address, phone number, website and email address.
  7. Pick a niche, like headshots, weddings or whatever it might be.
  8. Find a referral base and build that list. Ask customers to refer you business.
  9. For a limited time, shoot for free. Pick some friends and photograph them at no cost.
  10. Get involved in your local community and online communities.

Now that you see the key points, please enjoy the webinar.

Thanks for reading,

Scott

Featured Member: Brian C Idocks

What kind of photography do you do?

We are best known for our Weddings, especially for Engagements and our Romantic Style, but we also do Pinup and Boudoir and Family Portraits.

All-in-the-family

© Brian C Idocks

Story behind this image: The Snakes image is one of my favorites and it’s not even a wedding image. I photographed the snakes through two-inch plexiglass at Busch Gardens and walked away saying to my wife “There’s a winner.” It won several awards and ribbons, including First place in its category on the State Level.

How would you describe your style?

I always like to say “Vintage Modern” when talking about our style. I learned the traditional techniques for posing and the like and changed with the times into a more natural posing style that moves fast but keeps it fun for the client.

The-Calm-and-the-Storm

© Brian C Idocks

Story behind this image: The bride against the Gate, is a favorite due to the fact that is was on the cover of Southeast Professional Photographer Magazine and earned a National Merit with the PPA.

What’s your approach to post processing?

I come from more of a painting background. That said, most of my post processing looks worse before it looks better. I tend to apply “layers” of processing, similar to layers of paint. I believe dodging and burning is an art form that most photographers could benefit from even today.

What or who inspires you?

My Grandfather was a painter and introduced me to art as a young child. Growing up I was surrounded by painters, artists, and musicians in the form of my aunts and uncles. Today, people like Jerry Ghionis and others like him, those in my field not afraid to test the boundaries, but still produce meaningful images.

1st-Social-Brian-C-Idocks

© Brian C Idocks

Story behind this image: The last image of the groom is titled, “Do I or don’t I?” This image is a testament to never giving up. I entered it into local monthly print competition. It came in third place…out of 4 entries. I then re-entered it into a local Salon Competition. It not only won the Wedding Category, it won Best in Show for the entire competition of over 100 entries. I then entered it into State Level Competition. It merited, but only just. In the true spirit of never quitting, I sent it to the PPA International Print Competition. There, it merited, and was accepted into the Permanent Loan Collection. You never know what will happen unless you take the chance.

What gear do you use?

I use Canon DSLR’s, and Canon lenses and flashes. We generally have at least four different bodies available and lenses from a 15mm fisheye to a 70-200 telephoto zoom ready to go.

Links:

Website: www.briancidocks.com
Facebook: https://www.facebook.com/BrianIdocks
Twitter: https://twitter.com/BrianIdocks