
Nicholas Pappagallo Jr is a photographer originally from New Jersey, now residing in Arizona. He was on a mission to optimize a website and photography club he runs called the Photographer’s Adventure Club. The website, blog and event section was to be transformed into a branded design.
In this case study, you will see what was happening in the original website, what the goals were for the new website and how the Photocrati theme filled the gap that Nicholas needed.
Original Website
The original Photographer’s Adventure Club website is a custom-built site from one of the club members. For a blog, TypePad was being used. It worked, but unfortunately did not match the look of the main website. The meetup page is a separate event calendar, using the Meetup system and also did not match or fit with the main site.

The front page of Photographer’s Adventure Club
As you can see, the main website is big and beautiful, showing off some beautiful photographs. Clicking on the “About Us” page (below) brings a two-column style page with clean typography and a gray color scheme, drawing your attention to the content and photograph.

Single page design of Photographer’s Adventure Club
The Meetup page, while keeping with the color scheme, did not flow with the main site. The typography was different and the layout was not similar in any way.

Meetup page for Photographer’s Adventure Club
The TypePad blog for the club did not match the color scheme or layout as well. But that was going to change with the redesign.

Typepad page for Photographer’s Adventure Club
Picking A WordPress Theme
The most important features for picking a WordPress photography theme
- Clean looking
- Easy to use
- Easy to customize
- Professional
- Match current website theme
The goal(s) of the website redesign
To have easier to navigate site – currently everything was separate, website, blog & calendar … now they will all be in one place and a better user interface than before!
New Website
When deciding on a theme, Nicholas researched possible WordPress photography themes and came to a decision, picking the Photocrati theme for the new blog. After installing the theme, some customization needed to be done in order to match the width, color scheme and unique menu structure of the main site.

The new Photographer’s Adventure Club blog
The Photocrati support team was happy to lend a hand and after some theme option changes, custom CSS and adding the club’s logo, the blog looks very similar to the main site.
WordPress has a TypePad importer that made the transition of blog articles very easy. The tool doesn’t import images, so those had to be done manually.
The only thing left was to tackle the events section, in order to replace Meetup. After additional research, Nicholas decided on Events+ as the new event management tool and Membership for subscription levels.. Like the Photocrati theme, Events+ was able to be branded to match the look of the main site. The site is also using the NextGEN WordPress gallery plugin to enable galleries for events with the ability for attendees can upload. In addition, BBPress was used to add a community forum to the website.
Conclusion
The Photocrati theme was able to resolve the problems that Nicholas had with his the Photographer’s Adventure Club, mainly the lack of branding between site, blog and events. With a customizable WordPress theme, and two additional plugins to add additional functionality, the new website is complete and live.
It was fun seeing the process from start to finish and we’re happy to share this club with the photography community. Nicholas is slowly converting future events to the new website so check out the site and be a part of some fun events.
Thanks for reading,
Scott



















Fine Art Photography Exhibition by Carl Shubs
Carl Shubs is a Photocrati member and asked to share a short announcement about his fine art photography exhibition and some of his thoughts of the WordPress theme. If you are in the West Hollywood area, please check out his work in person. Over to you, Carl.
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I’m happy to announce that my solo Fine Art Photography Exhibition is now up and running in the Los Angeles area. It opened February 9 and will be continuing through May 15, 2013, at US Bank, West Hollywood Branch, 8901 Santa Monica Blvd., West Hollywood, CA 90069. You can view it Mon-Thurs., 9-5; Fri., 9-6; or Sat., 9-1. There are 14 images on display, ranging in size from approximately 8×10 inches to 5×4 feet. Subject matter covers a wide range of topics including iconic landmarks, people, nature, and unusual perspectives on life and the city around us. The largest is the one below.
Please see Press Release for more information. While you’re there, feel free to visit the rest of the site and to forward the press release to anyone you think might be interested.
There will be an open house reception on Thursday evening, April 11, from 6:30-9:00 PM, so save the date if you’ll be in Los Angeles. If you’d like an invitation with all the specifics of the evening, just send me an email, and I’ll be happy to send one along when those are ready though you can also just come on in that night. In the meantime, you can stop by the bank during their regular business hours.
So what does this have to do with Photocrati, you might ask? Well, for years I had been looking to create a web site that would give me the professional look, aesthetic style, depth of photo database, ease of functionality and editing, and e-commerce capabilities I had been looking for. As I was starting to have my work shown, I was feeling hopeless that I’d ever find a template that would give me that, and then I found Photocrati. It gave me all that and more. When this opportunity with the bank came along, I was ready for it. I had the site I wanted. It let me show some of the diversity of my photographs as well as giving the people at the bank the sense of professionalism that helped to close the deal.
One of the other things I like about Photocrati is the sense of help and support among their team and this community. These are things I believe in and want to be part of. So, come visit the exhibit and the website, and please let me know about yours.
Best,
Carl Shubs
www.carlshubsphotography.com