Happy Holidays & New Year From The Photocrati Family To Yours

It’s that time of year again. When business start finalizing their expenses, preparing for the new year and so on.

With all that is going on, please take a minute to be thankful for everything you have.  Whether it’s family, business, a great job or just being alive.

From the Photocrati Family to yours, we wish you a Happy Holiday and very healthy New Year.

Cheers to 2015!


To celebrate the holidays and New Year, we’re offering big savings on the Photocrati Theme, NextGEN Plus and Pro. Here are the details:

From the 24th through the 1st, and with no coupon codes required, save 50% Off the Photocrati Theme, making it only $44.50.

You can also save 40% off NextGEN Plus, making it $29 per year and NextGEN Pro, making it $59 per year.

Last, but not least, so we can spend more time with our families during the holidays, support will be closed on Christmas day and New Years day. We will also have limited support hours from the 24th through the 1st.  We will be back in full speed on the 2nd.

Photocrati 4.8.2 Available

What's New With Photocrati

We’re happy to announce that a new version of the Photocrati Theme is now available via automatic update in your WordPress admin section!

Before Installing or Updating

Before installing or updating, we recommend backing up your existing files and database.  We also recommend saving your current customization features as a preset.

*Please note that even after updating, you may still see additional updates available. This is due to caching and will go away within a few hours. To verify that you are running version 4.8.2, visit the Appearance tab of your WordPress admin and the Photocrati theme should display the version number, 4.8.2.

As always, you can also download the newest version of the them from the Photocrati members area and update your theme manually.

What’s New With Photocrati:

This is a minor update with a few bug fixes following version 4.8.1 of the Photocrati Theme, including a compatibility fix for WordPress 4.1.

  • Fix for Edit Gallery screen not working properly under WordPress 4.1
  • Fix for PayPal notifer script typo causing PayPal error emails


As always, don’t hesitate to reach out to our support by visiting the members area.

Photocrati Instagram Weekly Round 13

Yes yes it was snowing a tiny bit when I first left the house this morning... #we35 #VSCOcam #Photocrati #NikkorCloseUpNo1F
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Yes yes it was snowing a tiny bit when I first left the house this morning…

Good morning #WE35 #Photocrati #ExploringTheFrontier #VSCOcam
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Good morning

Just witnessed a rainbow being born! #Rainbow #sky #awesome #photo of the day #clouds #storm #sky #beautiful #photocrati
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Just witnessed a rainbow being born! of the day
@scottwyden hanging out with other Arcanum photographers #photocrati
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@scottwyden hanging out with other Arcanum photographers
Walking/Snowstorm. #snow #bridge #storm #walk #winter #montana #beautifulday #photocrati
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Coal Train, Bozeman, MT. Montana & Wyoming coal is hauled by train; several trains each day; to West coast ports for export to China. #coal #train #export #westbound #climatechange #china #montana #wyoming #USA #health #concern #photocrati
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Coal Train, Bozeman, MT. Montana & Wyoming coal is hauled by train; several trains each day; to West coast ports for export to China.

Beautiful sky #Sunrise #sunset #saguaro #sky #clouds #cactus #orange #pacrocks #photocrati #photooftheday #arizona #azhighways #desert #Southwest
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Beautiful sky
It landed right there ... #we35 #Photocrati #ExploringTheFrontier #VSCOcam
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It landed right there …

The Many Benefits Of A Free Offer

The Many Benefits Of A Free OfferThere are many benefits of a free offer. By “free offer” I mean something that you, the website owner and photographer, provides to website visitors for free to download.

The average photographer does not know what to offer visitors or why, so let’s discuss that for a little.

At my website I have two download offers currently. One is a pre-shoot checklist to help photographers and customers plan for a photo session. The other is a long exposure checklist which is useful for anyone looking to try long exposure photography.

Both of which need a website visitor to enter their email address to download. When someone completes the form he/she is then placed into an email marketing list. This process is called a conversion and the visitor is now a lead. A lead is someone that I can then engage with and try to perform another conversion into a paid customer.

Visitor >> Lead >> Customer
(where >> is a conversion)

That’s the process you need to understand and know well. It’s straight forward, but requires thought and planning to make it work well.

Wedding photographers can take advantage of techniques like this, and it all starts with a free offer. Many wedding photographers get lost when they begin thinking about what to offer and how. That’s because most wedding photographers are in fact photographers – not marketers.

That is also why I decided to create the wedding photographer conversion kit. So that wedding photographers now have a proven method of converting visits to leads.

The conversion kit includes a variety of Photoshop templates to create a magazine or eBook that is optimized for attracting quality visits. I say quality visits because the kit also comes with a sample landing page that is search engine optimized.

When implemented, site visitors will being searching for help planning their weddings. You, the photographer, will have a document that these visitors can download for free to help the planning process.

Yet, the document you create will also have your sample photographs, your vendor network and your contact information.

So besides SEO and attracting and converting quality leads, there are a few other benefits:

  • You are portraying yourself as an expert
  • You are building your vendor network
  • You are keeping your brand in people’s minds
  • You are offering something of value without selling
  • You have the chance to remarket to valuable leads

I didn’t want to stop with just templates, though. So I gathered some of the best content related to this approach, to email marketing and conversion optimization. The content is organized into an eight week email campaign. The emails aren’t daily, and each is valuable to further expanding on just what’s included in the kit.

Also, I am making myself available to help the wedding photographers who buy the kit. That way if anyone is stuck with a step they can ask questions and get help.

So with that all said – I encourage all wedding photographers who are in need of a system like this, and looking for a way to attract and convert new leads to please check out the wedding photographer conversion kit.  Click here to learn more.

Thanks and good luck,

Photocrati Instagram Weekly Round 12

Today was my last full day of vacation , it was awesome I can't wait till I take an actual full week off hehehe Anyhooo there was coffee, good food and great ideas, fantastic day. #Photocrati #we35 #VSCOcam
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Today was my last full day of vacation , it was awesome I can’t wait till I take an actual full week off hehehe Anyhooo there was coffee, good food and great ideas, fantastic day.

New canvas trio hung #photocrati #APCub #nxnw2014
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New canvas trio hung

Haninge-Skå 7:e december
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Haninge-Skå 7:e december
Looking through my crystal ball :) #housesofparliament #bigben #westminsterbridge #crystalball #pstouch #sunset #jj_mobilephotography #jj_silhouettes #iphone6plus #insta_crew #igerslondon #ig_photooftheday #igworldclub #london #thisislondon #timeoutlondon #photo_features #photooftheday #instadaily #picoftheday #VSCOcam #photocrati
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Looking through my crystal ball :)
#horseshoebend in #arizona #sunset #photocrati
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How JPEGmini Can Supercharge Your Photography Website

JPEGmini is a photo optimization technology that reduces the file size of JPEG photos by up to 5X, while preserving the resolution and quality of the original photos.

With JPEGmini you can upload your photos faster to your website. This will also help with the loading speed of your website, and with your search engine optimization.  It can even reduce your storage and bandwidth costs.


Bascially, JPEGmini really does put your photo on a diet, and in turn can supercharge your photography website.

JPEGmini comes in three versions:

  • JPEGmini Lite – Limited to 20 images a day and up to 5x performance improvement with compression.
  • JPEGmini – No limit to how many images per day and up to a 28 megapixel image.
  • JPEGmini Pro – Best compression quality and performance with about 8x compression,  up to 50 megapixel images and an included Adobe Lightroom plugin.

Check out this video to see how professional printers can barely see a difference between a full resolution JPG and a compressed version using JPEGmini.

From our testing we are seeing similar results to what JPEGmini advertises their products at.  Huge file size reduction with minimal to no artifacts and image quality loss.

Now, that doesn’t mean I will go the extent that they did in the video, where I’d print from JPEGmini files.  However, I have full confidence in its ability to help your website.

The kicker to the Pro version of the software is that it can handle large images from medium format cameras too.  Literally any JPG file up to 50 megapixels.  So that’s nearly all cameras currently on the market.  Very few are over 50 megapixels.  In addition, the Pro version compresses up to 8 times versus the 5 times that the regular and lite versions can do.

It’s also worth mentioning that the Adobe Lightroom integration is flawless and seamless.  It’s so smooth that you don’t even know it’s running.  I have an expert preset I created for sharing photos on social media, as well as one of for photos being uploaded to my website.


I edited those presets and added the JPEGmini module.  When an image file is exported from Lightroom using the module you don’t even see JPEGmini’s software open.  It compresses in the background.  That’s what I mean by seamless.

photocrati-jpegmini-proSo with that all said, I encourage you to test out JPEGmini lite, which is free.  You get up to 20 images allowed each day.  That’s a lot for general use.

JPEGmini is also available for Windows, so Windows users please check it out too.

If you enjoy JPEGmini and want a chance to win a free license of JPEGmini Pro to use in your photography workflow, then enter our JPEGmini Pro Giveaway here.

Photocrati Theme On Sale for 2014 Black Friday

We’re happy to share that today through Monday that the Photocrati Theme is on sale at 50% off.

In the United States we are celebrating Thanksgiving, so this is our small way of saying thank you

Purchase your subscription to the Photocrati Theme and be grandfathered in at the discounted price.

Photocrati Theme On Sale for 2014 Black Friday

We also have a Black Friday deal going on for our gallery plugins, NextGEN Plus and NextGEN Pro at 40% off.

NextGEN Plus & Pro On Sale for Black Friday

How Find Optimal Background Image Size Using Google Analytics

optimal-background-image-size-google-analytics1366 x 768 is the most popular screen resolution by average. However, that might not be the case for your website.

In fact, if your visitors are photographers then more than likely the website is being viewed on a large color calibrated monitor. But if your visitors are potential photography services customers then the chances of being viewed on an tablet size monitor is increased.

Here are some links to sites talking about the most popular screen sizes.

Photocrati customers have been asking for the optimal dimensions or resolution to upload for their background images sizes. In Photocrati Theme 4.8 we added a homepage background slideshow feature, and depending on the screen resolution the crop can be off.

So instead of just giving the one suggested image resolution of 1336 x 768 we want to go a step further. So with that said, by utilizing Google Analytics you can determine the optimal background image size for your website.

Watch the video below to see how.

To sum it up, go to:

Google Analytics >> Audience >> Technology >> Browser & OS >> Screen Resolution

Set your date range out to a year back and from there you can see the most popular screen resolution for viewing your website.