As we move towards the coming new year many of us are beginning to implement a new marketing plan. Also, as the holiday season comes to a close many of our thoughts are on giving. Cause marketing is an opportunity to combine the two. For those unfamiliar with the term, cause marketing is a form [...]
Even in this world of online meetings, websites and blogs we need a printed portfolio book to show prospects. I’m in the process of re-doing my books so I’ve been researching this pretty heavily. The format and styling of your book will depend greatly on who you’re marketing to as well as your own personal [...]
Tell the World You Don’t Suck: Modern Marketing for Commercial Photographers by Leslie Burns Dell’Acqua I’m a big fan of marketing and advertising my business. I really try hard to put my work, my business and my name out there as much as possible. With that said, sometimes I get stuck. Getting stuck in your [...]
My two-person show “Rhythms” opened last night in San Jose, and the reception was a blast. It can be a challenge to get the most out of a show of your photography, I’m often astounded by how many artists believe that their work will “sell itself”, but nothing could be farther from the truth. Here [...]
Pricing fine art photographic prints is always a challenge, there’s a lot of costs involved, a lot of competition in the marketplace, and a lot of variation in prices out there in the marketplace. While I don’t have the One True Way of pricing for photographic prints, I do have a few thoughts on the [...]
I suck at closing. I get a fair amount of appreciation for my photographic prints, and am usually able to manage a good turnout for my big photo exhibitions, but closing a sale can still be a challenge for me.
In a previous article, I touched briefly on Value Propositions, and talked about how to develop one. I’d like to go into more detail, thanks to Joe Pici. In review, a value proposition should focus on outcomes, and be result-oriented: talk about outcomes not products and services tie results to critical business issues tie results [...]
I read somewhere recently that the fewer images you show your clients, the more sales you will make. I think about this a lot. I think about it pretty much every time I’m putting together images from a session to show a client. Let’s say that we shoot an engagement session together and from that [...]
Preparing for the Sale The next step is to actually make sure you’re ready for the approach, and the ultimate sale. Do you have business cards ready? Contracts? Your calendar? Nothing turns off a potential customer quicker than an unprepared salesperson. They are trusting you to take their money and deliver a product – and [...]
If anybody asks you what you do, and you say, “I’m a salesman” (or saleswoman) – is there a teeny, tiny bit of shame, embarrassment, or even shyness that creeps into your voice? I know that a lot of people have very negative attitudes about selling. The fact of the matter is, nobody gets paid [...]
